2 days ago Be among the first 25 applicantsGet AI-powered advice on this job and more exclusive features.👋🏻 Hello, we're LakaYou might not have heard of us yet - that's OK, you've found us now - come and find out more about our journey...👋🏻 Hello, we're LakaYou might not have heard of us yet - that's OK, you've found us now - come and find out more about our journey...Founded in 2017, Laka set out to transform insurance by connecting passionate cyclists to form a collective and protect their bikes for when things go wrong - a better model for insurance was born. For once people come first in insurance by fairly sharing the cost amongst each other. We exist to rewrite the rules of insurance so it's something people stand with, not against.Our model: Laka makes sure everything runs smoothly for The Collective - from exceptionally fast claims, splitting the cost fairly, guaranteeing a maximum price and all the other heavy lifting of a regulated insurance business. For that service, the collective pays Laka a fee relative to the claims in a month.Take a closer look at exactly what this means and how it works here.What have we been up to since then...?In a nutshell, we've been very busy! Here are a few of the massive achievements we've had:🚀 Raised $10.4 million at series B!🚀 Grown the team to over 60 Lakanauts, based across the UK and NL, enabling a choice-based, remote-first way of working🚀 Launched Laka in a total of 9 countries, essentially helping more people in more places!🚀 Captured the UK and NL enthusiast cyclist market and expanded into commercial business partnering🚀 Been awarded 'Best Cycle Insurance Provider' (for the past 7 years in a row - go us! 🥳)🚀 Opened 3 shiny new offices in London, Bristol & Amsterdam to provide spaces for people to collaborate as they like🚀 We've also achieved a 5* rating on Google Reviews and Glassdoor - go check us out!Help us continue to change an outdated industry...We're growing real fast on our path to make the Laka collective model the industry standard and we're expanding across segments, products, and territories. We're looking for innovative, bold and brave minds to help us build the world's best insurance company.About The RoleWe are looking for a Growth Marketing Executive to drive customer engagement, retention, and growth. In this role, you will develop targeted lifecycle marketing campaigns, manage essential customer communications, and optimise website content to enhance conversion. You'll also design automated workflows and nurture streams, leveraging CRM tools to create seamless customer journeys. If you have a passion for data-driven marketing, automation, and customer experience, we'd love to hear from you!📣 It would be an amazing added bonus if you speak in addition to English, French, German or Dutch!Lifecycle MarketingDevelop lifecycle stages based on customer data (e.g., new sign-up, conversion, retention, win-back) and design campaigns for each stageExecute CRM campaigns to drive activation, engagement, retention, and upsell or cross-sell opportunitiesBe accountable for our essential transactional customer communicationsPersonalise messaging based on customer segmentationWebsite ManagementEnsure that the website effectively communicates product benefits and maximises conversion into the product experienceAutomation and Workflow DevelopmentDesign and implement automated workflows and nurture streams for different segments and lifecycle stagesUse our CRM tool to set up triggers, rules, and workflows that guide customers through the journeyRequirements🚀 Could this be you?4+ years experience in high-growth D2C companyStrong technical marketing skills and hands-on experience working with CRM platforms required. Experience working with CMS platforms preferred, desire to learn a mustExperience working with Customer.io, Webflow and coding languages (liquid, CSS, HTML) are an advantageWhat success looks likeMeasurable improvement in the performance of our CRM campaigns and Website metricsQuality of the customer experience as delivered through the website and our emails is significantly improvedCollaborating with other teamsWork with the Market Leads to develop customer segments, positioning and messagingWork with the Market Leads and Product Manager to deliver CRM campaignsAnd just so you know, insurance experience isn't required (for most roles). We'll teach you anything you need to know and upskill you if needed. But... before you apply, please make sure that you have permission to work in the UK, NL or France as we're unable to provide visa sponsorship for any of our current roles.Benefits🌟 Our perks🏠 Remote-first way of working - you choose whether you work from home or our beautiful offices in London, Bristol and Amsterdam📈 Share options - we want you to be rewarded for Laka's success - everyone in the business is granted share options when they join💰 Performance driven scheme - if the company hits its targets, you'll get a cash bonus of 5% of your base salary annually🌴 Annual leave - 25 days holiday (plus bank holidays), with the option to roll over up to 5 days per year💶 Pension scheme - Laka pays 3% of your base salary into your pension💊 Private medical insurance - individual private cover, with option to add partners & dependants🍽 Lunch on us - £15 every first Wednesday of the month💃 Company-wide events - regular events throughout the year🎳 Monthly socials - monthly social activity budgets👚 Laka swag - kit to get you started🚴 Laka credit - £10 monthly bike insurance credit🧠 Mental health support - unlimited support via Spill🌈 Belonging at Laka - commitment to diversity, equity, inclusion and belonging; reasonable adjustments available on requestTo find out more about what it's like to work at Laka, visit our careers page here. Our customer collective is broad and inclusive, and we'd like our own people to be too. If you'd like to request a reasonable adjustment as part of our application or assessment process, please let us know by emailing support@laka.co.ukSeniority level: Mid-Senior levelEmployment type: Full-timeJob function: MarketingIndustries: IT Services and IT ConsultingReferrals increase your chances of interviewing at Laka by 2xGet notified about new Marketing Executive jobs in London, England, United Kingdom. #J-18808-Ljbffr