Join to apply for the Email Marketing Manager role at AKA UK

Join to apply for the Email Marketing Manager role at AKA UK

About AKA

AKA is a world-leading marketing and communications agency specialising in the culture and

Department: Digital

Reports to: Head of Digital

About AKA

AKA is a world-leading marketing and communications agency specialising in the culture and

entertainment sectors. With offices in Europe and North America, we work with renowned

theatres, museums, galleries, production companies, and destinations. Our mission is to

create work that moves people—powered by beauty (distinctive branding), storytelling

(compelling creative), and data (precision targeting and insight).

The Role

We’re looking for a skilled and proactive Email Marketing Manager to take ownership of

planning, executing, and optimising email and CRM campaigns across our client portfolio.

You’ll join our Digital Product Development team, working closely with Design, Data, UX,

and Strategy & Account Management to deliver high-impact campaigns that enhance the

customer journey and drive measurable results.

This is a pivotal role that blends technical CRM execution with strategic input. You’ll help

embed CRM thinking across the agency, improve campaign performance, and shape client

engagement strategies in the dynamic world of arts, entertainment, and culture.

Key Responsibilities

Technical Execution

• Build, test, and deploy email marketing campaigns including automated journeys,
  
  

• Manage email platforms (e.g., Mailjet, Dotdigital, Mailchimp) and ensure CRM
  
  

• Maintain data accuracy: segment audiences, clean data, manage imports/exports,
  
  

• Monitor and report on campaign KPIs: open rate, CTR, conversions, engagement,
  
  

• Conduct A/B testing to refine content, subject lines, and send times.
• Troubleshoot deliverability or platform-related issues proactively.
  
  

• Develop customer journey strategies tailored to different audience segments and
  
  

• Use data and insights to identify opportunities for optimisation and recommend
  
  

• Align email marketing calendars with broader brand and marketing strategies.
• Collaborate with teams to enhance multi-channel acquisition and retention
  
  

• Contribute to the long-term CRM strategy for the agency and advocate for best
  
  

• Work alongside:
• Data & Insights to align segmentation, targeting, and campaign analytics.
• Strategy & Account Managment to coordinate messaging and campaign
  
  

• Design & UX to create seamless, on-brand customer experiences.
• Ticketing and Sales to support audience conversion and engagement.
  
  

• At least three years’ hands-on experience in email marketing or digital marketing
  
  

• Strong knowledge of email service platforms (Mailchimp, Dotdigital, Mailjet or
  
  

• Deep understanding of audience segmentation, data-driven targeting, and campaign
  
  

• Demonstrated ability to work independently on multiple campaigns with tight
  
  

• Analytical mindset with ability to extract actionable insights from data.
• Excellent communication skills and ability to collaborate across diverse teams.
• Awareness of GDPR, PECR and email marketing compliance.
  
  

• Experience in the arts, culture, or live entertainment sector.
• Familiarity with Salesforce, Braze or similar CRM tools.
• Experience integrating CRM systems and/or managing CRM customisation projects.
• Previous experience delivering training or mentoring others on CRM tools or
  
  

• A proactive, curious mindset with a passion for customer engagement.
  
  

• 25 days holiday
• ‘Telus Health’ EAP scheme for you and your family. Giving you access to free independent advice on Life, Health, Family, Money and Work matters
• Holiday Buy Back
• Friends & Family Theatre Ticket
• New Business Incentives
• Recruitment Incentives
• Pension Scheme*
• Interest Free Travel Loan*
• Ride to Work Scheme*
• Childcare Vouchers*
• Death in Service
• Flexible/Hybrid Working
• Critical Illness
• Enhanced Parental Leave

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Advertising Services

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