Overview

Role: Email Marketing Manager at HLTH Inc.

HLTH is the leading platform bringing together the entire health ecosystem focused on health innovation and transformation. HLTH creates a unique marketplace for the health community, leading the dialogue and development of a new health ecosystem. Join us in transforming the next decade of health together.

As the Email Marketing Manager at HLTH, you will be the central subject matter expert in executing and optimizing our global email marketing initiatives. Your role involves developing and implementing targeted, segmented, and triggered nurture campaigns, leveraging explicit and implicit data to maximize impact and engagement. You must have in-depth knowledge of and experience with HubSpot and be able to demonstrate meticulous attention to detail at all times.

Primary Responsibilities

• Campaign Development & Execution: Design and execute targeted and segmented marketing campaigns, including nurture and triggered email campaigns.
• Data Analysis & Segmentation Strategies: Utilize explicit profile data and implicit behavioral data to tailor messaging and timing for optimal engagement; develop and activate robust segmentation strategies to enhance campaign targeting and personalization.
• Tools & Integration: Demonstrate expertise in using HubSpot for marketing automation tasks; maintain proficiency with HubSpot and Google Sheets for data analysis and reporting; integrate various digital tools and platforms to create a cohesive marketing technology stack.
• Compliance & Best Practices: Stay informed about GDPR and other relevant data protection regulations, ensuring compliance; implement best practices for email marketing, lead nurturing, and marketing automation.
• Reporting & Insights: Build and manage detailed reports using HubSpot and Google Sheets to track and analyze campaign performance; provide actionable insights and recommendations based on data analysis to improve campaign effectiveness.
• Collaboration & Communication: Work closely with global marketing stakeholders to support and enhance marketing initiatives; communicate effectively with stakeholders at all levels, providing updates, insights, and recommendations.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• Minimum of 4 years of experience in email marketing, preferably in a fast-paced, global environment.
• Advanced expertise in HubSpot
• Strong understanding of segmentation strategies and data analysis.
• Knowledge of GDPR and other relevant data protection laws.
• Experience in building and interpreting marketing reports.
• Ability to work effectively in a fast-paced, growth-oriented environment on multiple projects concurrently.

Personal Attributes

• Detail-oriented with meticulous attention to detail, excellent organizational and project management abilities.
• Data-driven mindset with strong analytical skills.
• Proactive, with a knack for problem-solving and innovation.
• Excellent communication and interpersonal skills.
• Adaptability and openness to work in a dynamic global environment.

Benefits

• Competitive compensation and comprehensive benefits package
• Apple laptops provided to all employees
• Health Insurance (once probation has been passed)
• Paid time off & holiday schedule, including floating bank holiday