Join to apply for the Director, Product Marketing role at Board Intelligence

Description
Board Intelligence is a technology and advisory firm that supercharges boards with the science of board effectiveness. We build better businesses and benefit society.

Through a suite of AI-powered software tools, evaluation frameworks, and advisory services that distil twenty years of boardroom experience, we improve the efficiency of board processes and the effectiveness of boards. We work with over 70,000 leaders and 3,000 organisations across the world, with clients across the Fortune 500, FTSE 100, and OMX 30. In 2024 we received substantial backing from K1 Investment Management – the leading B2B Enterprise SaaS investors. We are at the beginning of significant growth, and we’re looking for superb talent to join us on this journey.

As we grow, we’re fiercely protective of our culture and values. Many of us, including our founders, have families and other priorities, so we know the value of a supportive company. The team is diverse and friendly. We value fun: most days you’ll find a social event or learning opportunity to get involved with, including company socials, away days, philanthropic activities and lunch & learns.

Our mission
We unleash the potential of organisations through the science of board effectiveness, building better businesses and benefiting society.

The Role
Reporting directly to the CMO, we’re looking for a Director, Product Marketing to set-up and own our product marketing function. The role will directly shape the evolution of our go-to-market strategy, translating product innovation into market demand and revenue growth. It will drive alignment between Product, Commercial, and Marketing teams to optimise product launches, enhance adoption, and strengthen customer retention. In doing so, it will enable the business to enter new markets with confidence, increase the effectiveness of our commercial teams, and maximise the impact of every product and feature release.

Main Responsibilities

• Owning the product positioning and messaging, and tailoring these for each ICP market, geography, vertical and persona.
• Working with Product to craft the product story internally and secure company-wide alignment on how we talk about each product and service, ensuring we neither over- nor under-sell.
• Enabling Commercial teams to market and sell our products and services through internal training sessions, and by equipping them with high-quality sales and customer aids (incl product sheets with features & benefits, battle cards, sales scripts, competitor comparisons, pricing, FAQs).
• Collaborating with Product and Commercial leadership on the product marketing roadmap and leading the messaging for launches, new feature releases and enhancements for both technology products and advisory services, including the integration of new offerings through acquisitions.
• Collaborating with Product and Commercial leadership on product and services pages on our website and working with digital leads/agencies to optimise performance and trial new tactics to drive demand (e.g., interactive web demos, self-serve trials).
• Working with Product to introduce targeted in-product marketing functionality and owning out-of-product marketing focused on existing users to drive adoption, retention and growth.
• Reporting on and evaluating performance metrics including new product/feature adoption, leads per product, new logo and client growth pipeline and bookings.

Required Skills And Experience

• Significant experience in B2B SaaS product marketing with a proven record of delivering measurable impact across go-to-market activities and achieving ambitious targets
• Strong understanding of product positioning and messaging development with the ability to translate complex product features into clear customer value propositions
• Experience working closely with Product and Commercial teams to deliver coordinated multi-stakeholder projects that drive adoption and revenue growth
• Proven ability to plan and execute successful product launches and feature releases across different customer segments, geographies and industry verticals
• Confidence in using cloud-based tools and digital marketing techniques to create high-quality product collateral and web content. Familiarity with tools such as HubSpot, Confluence and Jira is an advantage
• Experience using a CMS and updating webpages
• Excellent organisational skills with the ability to manage multiple priorities and projects at pace while maintaining a strong focus on quality and performance outcomes
• A proactive and creative approach with the confidence to take ownership, solve problems and identify opportunities in a fast-changing environment
• Strong written and verbal communication skills with meticulous attention to detail and the ability to create compelling and persuasive content
• Experience of the board governance market or a genuine interest in developing deep expertise in this space
• Capability to operate as both an effective individual contributor and a collaborative team member with the potential to build and lead a team as the function grows

Benefits
We pride ourselves on our great working environment and package. Here’s some of what’s on offer:

• Pension scheme
• Personal performance bonus
• 26 days holiday each calendar year
• Bupa health & dental cover
• Group life insurance
• Cycle to work scheme
• Competitive parental policies
• Gym membership discounts