Associate Director, Product Marketing - Cryptocurrency & DeFi

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Overview

As an integral member of S&P Dow Jones Indices’ (S&P DJI) Cryptocurrency and DeFi marketing team, this position leads product marketing initiatives to drive awareness, adoption, and engagement of S&P DJI’s cryptocurrency and decentralized finance offerings. This role focuses on crafting compelling product narratives and content strategies for target audiences in the dynamic digital asset landscape.

Responsibilities

• Content Strategy and Development: Design and implement a comprehensive content marketing strategy that highlights S&P DJI’s cryptocurrency and DeFi products. Create blog posts, whitepapers, case studies, webinars, and educational materials that effectively communicate product features, benefits, and market insights.
• Product Positioning and Messaging: Develop the positioning and messaging for S&P DJI’s cryptocurrency and DeFi products. Craft compelling narratives that highlight value propositions for institutional investors, fintech partners, and retail users.
• Go-to-Market Strategy: Lead the development and execution of go-to-market strategies for new product launches and enhancements. Collaborate with cross-functional teams to ensure successful rollout and market penetration.
• Market Research and Competitive Analysis: Conduct market research to identify trends, customer needs, and the competitive landscape. Use insights to inform product development and marketing strategies.
• Account-Based Marketing: Engage with key partners and clients globally to promote awareness and adoption of S&P DJI’s cryptocurrency and DeFi products. Develop tailored marketing strategies to nurture relationships and drive product usage.
• Performance Metrics and Reporting: Establish KPIs and metrics to measure the success of content and product marketing initiatives. Provide regular reporting and analysis to internal stakeholders to inform decision-making.

Qualifications

• 7+ years of professional experience in product marketing within financial services, with a strong preference for cryptocurrency and/or decentralized finance.
• Proven expertise in content marketing and content creation, with a portfolio of successful campaigns and materials demonstrating effective messaging and audience engagement.
• In-depth understanding of blockchain technology, cryptocurrency markets, and the product development lifecycle.
• Demonstrated ability to develop successful product marketing strategies and campaigns that drive measurable results.
• Bachelor’s degree (Marketing, Communications, Business, or related field preferred).
• Exceptional interpersonal, written, and verbal communication skills; ability to convey complex concepts clearly and persuasively.
• Strong project management skills with the ability to manage multiple initiatives simultaneously and meet deadlines.

Preferred Qualifications

• Experience with product launches, go-to-market strategies, and account-based marketing in the cryptocurrency or fintech space.
• Familiarity with digital marketing channels and tactics, including social media, content marketing, and email campaigns.
• Analytical mindset with experience in market research and competitive analysis to inform product positioning.
• Ability to work collaboratively with cross-functional teams, including product management, sales, and external partners.

Compensation and Benefits

Compensation information: The anticipated base salary range for this position is $145,000 to $165,000. Final base salary will be based on geographic location, experience level, skill set, training, licenses and certifications. This role is eligible for an annual incentive plan and S&P Global benefits. For more information on benefits, please visit the benefits page.

About S&P Global Dow Jones Indices

At S&P Dow Jones Indices, we provide iconic and innovative index solutions backed by expertise across the asset-class spectrum. We are the largest global resource for index-based concepts, data and research. S&P Dow Jones Indices is a division of S&P Global (NYSE: SPGI).

Equal Opportunity and Accessibility

S&P Global is an equal opportunity employer. If you need accommodation during the application process, please contact EEO.Compliance@spglobal.com. All qualified candidates will receive consideration without regard to race, religion, sex, or other protected status where applicable.