Overview

Digital Marketing Manager role at Laundryheap. This position leads the testing, execution, and optimisation of paid media to drive growth and support global expansion.

What You'll Do

• Execute and iterate all global paid media activity across Google, Meta, YouTube and others to drive new user acquisition and revenue growth.
• Own paid campaigns from set-up, testing and forecasting to daily optimisations and detailed reporting.
• Develop a data-driven experimentation roadmap, running A/B and multivariate tests on ad copy, creative, audiences and landing pages to unlock insights and improve performance.
• Partner with design, product and organic social teams to develop and iterate on high-performing assets, providing clear, data-backed insights on what’s working and why.
• Analyse performance data to identify trends and translate them into strategic recommendations for broader growth and marketing initiatives.
• Stay ahead of industry trends and best practices, recommending opportunities for innovation and efficiency.
• Provide strategic performance reports that clearly communicate results, insights and future opportunities.

Who You Are

• A seasoned digital marketer with 3+ years of experience in paid media management, including at least 2 years on paid social. Strong Google PPC and Meta Paid Social knowledge is essential; YouTube, TikTok and app advertising experience is a plus.
• Proven agency experience with readiness to apply skills client-side, taking ownership of day-to-day implementation and optimisation with potential to help grow the team as Laundryheap scales.
• Numerate and data-savvy, proficient with platform tools and analytics suites (e.g., Google Ads, Meta Ads Manager, GA4, Looker), turning raw data into strategic insights.
• A/B testing and analysis expertise, committed to building a rigorous experimentation culture and proving incrementality across channels.
• Global mindset with the ability to localise campaigns for different markets and understand cultural nuances.
• Strong communicator who can brief creative teams and present complex data clearly to non-marketing stakeholders.
• Independent problem-solver who thrives in a high-impact, growth-focused environment.
• Willing to work remotely to a consistently high standard; proactive in suggesting improvements and owning your remit, with occasional collaboration at Laundryheap’s London coworking space (2–3 times per month).

Why Join Laundryheap

Laundryheap is a fast-growing tech start-up revolutionising the laundry and dry cleaning industry. We pick up, clean and deliver within 24 hours, with service available in multiple markets globally. We are growing our team and expanding internationally, offering a remote-first environment where ideas are valued and professional growth comes with expansion.

This role provides a unique opportunity to build a best-in-class paid media operation from the ground up and make a tangible impact on our global business.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing
• Industries: Internet Marketplace Platforms, Software Development, and Consumer Services