Digital Marketing Lead Milton Keynes | Full-time | Hybrid working Competitive salary, company car and fuel card & excellent benefits, including annual bonus. The Digital Marketing Lead is a leadership role; a strategic position working in close alignment with cross-functional teams to develop and deliver the digital marketing plan across the business. You will lead the digital marketing efforts across multiple channels including paid media, SEO, email and social platforms to drive brand awareness, deepen customer engagement and accelerate lead generation. You will work closely with your marketing colleagues across other divisions to align channel purpose and achieve strategic vision. The goal is to make every interaction with their company simple, seamless and effective, so your first priority will be to ensure they have strong digital foundations and execute the fundamentals brilliantly before exploring new trends and innovations with confidence. As Digital Marketing Lead, you will: * Lead and deliver the digital marketing strategy, covering all key channels (SEO, SEM, email, social, display, content). * Champion a digital-first, agile culture and guide the company's transition to more digitally focused marketing. * Enhance customer experience across all websites, overseeing content, functionality, and analytics. * Own and execute SEO/SEM strategy to drive traffic and improve site performance. * Stay ahead of digital trends and identify new opportunities to exceed marketing goals. * Act as the internal digital expert, supporting teams with insights and strategic advice. * Promote data-driven marketing, using analytics to refine and optimise campaigns. * Evaluate and recommend digital tools to boost efficiency and capability. * Lead digital projects from planning to deployment, ensuring quality and scalability. * Define project scopes and manage stakeholder expectations. * Mentor and lead a small digital team, fostering accountability and collaboration. * Build digital skills across the wider marketing team. * Align digital campaigns with sales and product teams to support business goals. * Lead cross-divisional digital collaboration to ensure unified strategy. * Work with IT and other divisions to develop a secure, scalable digital ecosystem. * Ensure compliance with data privacy and digital advertising standards. * Manage third-party agencies and suppliers for digital tools and services. * Drive ROI through smart budget allocation and performance tracking. * Report on performance and make strategic recommendations to senior stakeholders. What are we looking for? * Progressive digital marketing experience-including senior-level strategy and people management. * Leadership and stakeholder management-proven ability to lead teams and manage relationships. * Multi-channel campaign management-strong track record with paid media, SEO, social media, content strategy, and website development. * Digital transformation-experience leading cross-functional digital initiatives and driving digital development. * Agency management-comfortable managing external agency relationships. * Analytical mindset-skilled in Google Analytics (including GA4), Google Ads, Meta Business Suite, and CRM/marketing automation platforms. * Project management-delivering complex digital projects on time and within budget. * Omnichannel customer journey-familiarity with designing seamless customer experiences across channels. * Excellent communication-both written and verbal, with strong interpersonal skills. Please be aware this advert will remain open until the vacancy has been filled. Interviews will take place throughout this period, therefore we encourage you to apply early to avoid disappointment. Tate is acting as an Employment Business in relation to this vacancy. Tate is committed to promoting equal opportunities. To ensure that every candidate has the best experience with us, we encourage you to let us know if there are any adjustments we can make during the application or interview process. Your comfort and accessibility are our priority, and we are here to support you every step of the way. Additionally, we value and respect your individuality, and we invite you to share your preferred pronouns in your application