OverviewA successful financial technology company is looking for an experienced Digital Marketing Lead (SEO & PPC) to join the marketing team.This is a hybrid role with two days per week in their Central London office and three days per week working from home.ResponsibilitiesTake ownership of the strategic development and operational excellence of core digital marketing channels to elevate digital presence and performance.Manage a small team of two and report to the Customer Marketing Director; balance technical and strategic digital marketing responsibilities.Lead strategic planning for all digital channels, identify emerging digital trends and technologies, and drive the strategic development and optimization of the website focusing on UX/UI, SEO, conversion rates and content effectiveness.Own the marketing technology (MarTech) stack and oversee the strategy and execution of PPC and digital display, email marketing capabilities, and in-app marketing.Own reporting and measurement, manage the digital budget, and act as the brand champion to ensure adherence to brand guidelines.Qualifications5+ years experience in a digital role with exposure to website building and managementPassion for website development and creating customer journeysExperience of PPC, digital advertising, content management systems for website updates, SEO; understanding of Google Ads and Google AnalyticsSalary & BenefitsThe salary on offer is £60,000 - £65,000 per annum dependent on experience and an exceptional benefits package which includes extensive private healthcare, enhanced sick leave and enhanced maternity and paternity, a generous annual training budget and in-office wellbeing perks such as manicures, massages and barbers.Other job titlesOther job titles relevant to this role include: Head of Digital Channels, Digital Marketing Lead, Digital Performance Manager, Digital Growth Manager, Digital Experience Manager, MarTech & Digital Strategy Lead, Senior Digital Marketing Manager, Digital Optimisation Lead, Performance Marketing & Digital Channels Lead, Customer Acquisition & Digital Channels Manager. #J-18808-Ljbffr