OverviewZaizi is seeking an experienced Digital Marketing Executive with a proven track record of independently delivering high-performing multi-channel campaigns in B2B professional services, with specific expertise in the UK public sector market. This role is critical in driving measurable brand awareness, lead generation, ABM programmes, and sales enablement.Base pay rangeSalary: £30,000 - £35,000Key ResponsibilitiesIndependently plan, execute, and optimise end-to-end PPC campaigns across LinkedIn, X/Twitter, Meta, Google Search, and Google Ads, including set-up, keyword research, UTMs, bidding strategy, A/B testing, optimisation, and full ROI reportingDeliver integrated, multi-channel campaigns from strategy through to post-campaign reporting, covering email automation, social media, landing page design, and retargetingLeverage AI-driven tools (e.g. HubSpot AI, ChatGPT, predictive analytics) to optimise campaign targeting, personalise messaging, and improve performance reportingBuild and manage custom WordPress pages and templates, optimised for conversion and SEO performanceAct as a HubSpot super-user, building and managing workflows, automation, segmentation, lead scoring, and reporting dashboardsCreate compelling digital assets and messaging, including social media graphics, e-books, ad banners, and video snippets, to engage public sector audiencesAct as a brand guardian, ensuring all content meets professional standards and aligns with Zaizi's brand guidelinesCollaborate with the Events Marketing Executive, Content Manager and Business Development team to design and deliver ABM campaigns targeting specific public sector accountsSupport event amplification through digital promotion strategies, including organic & paid social and email campaignsDevelop and execute influencer marketing and online visibility strategies tailored to public sector engagementProvide bid teams, Business Development Leads, and Client Engagement with bespoke marketing assets and campaign supportLead and manage Zaizi's employee advocacy programme (Oktopost knowledge desirable), working with internal stakeholders to grow digital reachMonitor, analyse, and report on all digital activities against industry benchmarks and company KPIs, presenting insights and recommendationsDeliver high-quality internal communications campaigns to inform and engage employees, announcements, and intranet contentEnsure GDPR compliance across all campaigns and data handlingRequirementsHands-on digital marketing experience in B2B consultancy or technology services specifically working with UK public sector clientsDemonstrable experience of independently running multi-channel PPC campaigns with measurable ROI across all major platforms (LinkedIn, Meta, X/Twitter, Google Ads/Search) including pipeline influence and client acquisitionAdvanced HubSpot and WordPress proficiency, including workflow automation, segmentation, and custom template buildingStrong creative and design skills with advanced Adobe Creative Cloud experience (Photoshop, Illustrator, InDesign) and a portfolio of successful digital campaignsProven ability to deliver ABM campaigns in B2B or public sector environmentsStrong analytical and data-driven mindset with proven track record of campaign optimisation and KPI achievementExperience using AI tools for marketing automation, content generation, campaign optimisation, or audience insightsExcellent written and verbal communication skills with a flair for persuasive messaging and CTAsKnowledge of GDPR and compliance in digital marketingAbility to manage multiple projects under tight deadlines while maintaining high attention to detailA degree in marketing, digital marketing, advertising, communications and media, graphic design or related fields is desirable.Additional informationYou don't meet all the requirements? Studies show that women and black, Asian and minority ethnic people are less likely to apply for a job unless they meet every qualification. So if you're excited about this role but your experience doesn't align perfectly with the job description, we'd love you to still apply. You might just be the perfect person for this role, or another role here at Zaizi.We actively welcome applications from people of colour, the LGBTQ+ community, individuals with disabilities, neurodivergent individuals, parents, carers, and those from lower socio-economic backgrounds. If you need any accommodations to support your specific situation, please feel free to let us know. For candidates who are neurodiverse or have disabilities, we are happy to make any adjustments needed throughout the interview process—just ask!SC Clearance: Zaizi works with UK Central Government departments on a range of projects. To be able to work on our customer projects, employees must be Security Cleared to a standard acceptable to our Government customers. Due to this restriction we can currently only recruit candidates who have the right to work in the UK without sponsorship and who have lived in the UK for the last 5+ years continuously.Benefits25 days paid holiday, plus bank holidaysVitality medical insuranceWorkplace Pension 5% employer contributionGroup Life AssuranceCycle scheme5 days a year for approved TrainingWFH equipment allowanceBuy / Sell Holiday2 days paid volunteering daysFlexible workingWork on exciting projects - make a differenceEmpowered to make decisionsEncouraged to fail fast and learn quickly1-2-1 and team coaching / training available to all our staffFor further information contact- Talentteam@zaizi.comNat Hinds-Head of TalentKayla Kirby-Talent Acquisition Specialist #J-18808-Ljbffr