CRM Marketing Manager

3 Days Old

Job Title: CRM Marketing Manager
Salary: £40,000 + Benefits
Location: Newton-Le-Willows
Overview:
Our client is seeking a strategic, results-driven CRM and Marketing Manager who will be responsible for developing and executing customer-centric marketing strategies to drive customer engagement, manage and nurture leads, build loyalty, retention, and satisfaction across our diverse group of services. They will leverage HubSpot and data-driven insights to support personalised marketing campaigns that deliver measurable ROI.
Duties:
* CRM Strategy: Develop and implement a comprehensive 6-12 month CRM strategy and roadmap aligned with commercial goals to enhance customer relationships.
* Data Management: Lead and oversee the collection, segmentation, and analysis of customer data to inform marketing strategies and personalised communication.
* Campaign Management: Drive the technical implementation for end-to-end delivery of CRM campaigns and act as the go-to CRM expert.
* Customer Segmentation: Segment the customer database based on demographics, behaviour, and preferences to tailor marketing efforts.
* Marketing Automation: Utilise marketing automation tools (e.g., HubSpot, Apollo) to automate marketing workflows, including lead nurturing and drip campaigns.
* Email Marketing: Manage email marketing campaigns, including segmentation, content creation, A/B testing, and performance analysis.
* Perso...
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Location:
Newton-Le-Willows, North Yorkshire
Salary:
£38,000 - £40,000 /annum
Category:
Management & Consultancy

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