CRM & Marketing Manager

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Head of Digital at The Underfloor Heating Store | Driving eCommerce, CRM, SEO, PPC & Marketing Strategy | Digital Transformation We are recruiting for a dynamic and results-oriented CRM and Marketing Manager to join our growing team. The Role: The ideal candidate will be responsible for developing and executing our customer relationship management and marketing strategies to drive customer acquisition, retention, and loyalty. You will play a pivotal role in shaping our brand's presence, managing our marketing campaigns, and leveraging data to optimise performance. Key Responsibilities:
Develop and execute data-driven CRM strategies to enhance the customer lifecycle and increase sales/profits. Manage and maintain our CRM platform and work with our Sales and Digital teams to drive performance. Own our customer-facing Marketing campaigns to support our promotional activity and new product launches. Work with our Finance team to improve our customer segmentation to deliver personalised and targeted Marketing and CRM activity. Track, analyse, and report on KPIs related to our Marketing and CRM initiatives, to continually drive improvement in these areas. Train and support our colleagues to use our CRM platform effectively.
Key Skills:
Ability to analyse customer insights to continually improve our strategy. 3+ years experience with HubSpot administration (required). Understanding of how to deliver effective Marketing campaigns. Excellent teamwork and communication skills. Project Management Experience (preferred).
About Us: The Underfloor Heating Store is a leading provider of innovative and energy-efficient Underfloor Heating solutions. We pride ourselves on delivering high-quality products, exceptional customer service, and expert technical support. Our mission is to make homes and businesses more comfortable, sustainable, and enjoyable. Seniority level Mid-Senior level Employment type Full-time Job function Marketing and Sales Industries Construction #J-18808-Ljbffr
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Location:
Basildon, England, United Kingdom
Job Type:
FullTime

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