Marketing Manager, Consumer Products - EMEA Rakuten Viber is one of the most popular and downloaded apps in the world. Working with us provides a unique opportunity to influence hundreds of millions of our users and to be part of the journey that makes us a super-app. Our mission is to make people’s lives easier by enabling meaningful connections, from precious moments with family and friends, through managing business relationships to pursuing their passions. We’re looking for a well-rounded Marketing Manager to join our team and help us scale user growth and engagement. Responsibilities

Own CRM and lifecycle marketing campaigns end-to-end using Braze — from planning and building to testing and reporting Take full ownership of projects — whether that’s launching new journeys, improving onboarding, or exploring new growth opportunities Bring a test‑and‑learn mindset to everything you do, using data to experiment and improve performance Collaborate closely with Product, Analytics and other teams to align marketing activity with business goals Run performance reviews and share actionable insights with the wider team Support wider marketing initiatives across SEO, paid media, and content as needed — this is a great role for someone who enjoys variety and wants to grow their skill set

Requirements

3+ years’ experience in CRM, growth or digital marketing (agency or in-house) A strong foundation in CRM and lifecycle marketing, with experience delivering multi‑channel campaigns Confident using data to guide decisions and measure performance Hands‑on experience with Braze or similar marketing automation tools A generalist mindset with an interest (or experience) in other areas like performance marketing, SEO, or content Excellent communication and project management skills — you’re organized, clear, and good at getting things done Fluent English is essential. Greek or another CEE language is a strong advantage. You enjoy working at pace and are comfortable juggling multiple projects in a startup‑style environment Experience with or a genuine interest in fintech, payments or mobile apps is a bonus

Seniority level Associate Employment type Full‑time Job function Marketing and Advertising Industries Software Development, Financial Services, and Banking #J-18808-Ljbffr