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Company Overview

Legends Global is the premier partner to the world's greatest live events, venues, and brands. We deliver a fully integrated solution of premium services that keeps our partners front and center through our white‑label approach. Our network of 450 venues worldwide hosts 20,000 events and entertains 165 million guests each year, powered by expertise across everything from feasibility & consulting to content & booking of world‑class live events.

The Legends Global culture emphasizes respect, ambitious thinking, collaboration, and bold action. We are committed to building an inclusive workplace where everyone can be authentic, make an impact, and grow their career.

Role

Working closely with our clients and the digital marketing team, the right candidate will be responsible for helping deliver best‑in‑class CRM campaigns for our clients. The successful candidate will use insights to drive Email, SMS, and automated programs to improve customer retention and acquisition.

Essential Duties and Responsibilities

• Help implement and manage customer and data‑led Email, SMS marketing campaigns, and automation programs to deliver customer retention and frequency.
• As the team grows, hire and manage a small team of Email coordinators. Delegate tasks and foster professional growth within each of your employees.
• Adopt new trends and strategies to expand the customer base such as upselling and cross‑selling.
• Build and maintain profitable relationships with venue clients. Oversee the relationship with customers handled by your team.
• Monitor and improve performance of all Email Marketing communications. Collaborate with internal teams and our clients to ensure the campaign and copies of the newsletters are fit for brand.
• Build and share weekly ad hoc reports that prove or suggest the effectiveness of the campaigns and strategy.
• Familiar with all the marketing initiatives, customer acquisition and retention programs via key marketing channels.
• Research and analyze local market competitors. Become familiar with the latest Email and SMS trends and regulations.

Qualifications

• Experience with leading clients through an ESP launch process.
• Understanding of the digital marketing landscape with previous experience launching multi‑channel digital propositions that have delivered key business impact.
• Experience with delivering and optimizing key Digital & Email Marketing concepts such as (but not exclusively) automation, integration & segmentation.
• Previous experience using Klaviyo.
• Precious experience designing complex automated flows based on customer behavior.
• Advanced project management skills.
• Comfortable creating and implementing A/B tests as well as analyzing and reporting on the results.
• Excellent track record with client relationships.
• Confident user of Google or Adobe analytics and Excel. Comfortable producing complex reports.
• Previous management experience is a plus.

Education / Experience

• Bachelor’s Degree or equivalent preferred.
• 3+ years of Email Marketing experience.

Compensation & Benefits

Competitive salary, commensurate with experience, and a generous benefits package that includes medical, dental, vision, life and disability insurance, paid vacation, and a 401(k) plan.

Working Conditions

Location: On Site/Hybrid – Frisco, Corporate Headquarters (Frisco, TX).

Legends Global is an Equal Opportunity/Affirmative Action employer, and encourages Women, Minorities, Individuals with Disabilities, and protected Veterans to apply. VEVRAA Federal Contractor.