BRAND MARKETING MANAGER

The Brand Marketing Manager will be responsible for maximising brand desire and intent to purchase across retail, wholesale and ecommerce channels, by coordinating and rolling out considered and effective 360 degree seasonal marketing campaigns and activations targeting direct and indirect customers and loyalists, ultimately delivering sales in line with business ambitions.

This role is for an exemplary marketing professional, who understands and can action effective tactical brand marketing plans to reach strategic goals.

An excellent copywriter, the role will assist in presenting the Emilia Wickstead tone of voice across a variety of written touchpoints.

A team player, the Marketing Manager must have an ability to manage internal day-to-day deadlines, and external agencies, manage long term projects, propose creative and innovative solutions that meet commercial and brand requirements, have an ability to influence their peers and, above all, have excellent organisation and communication skills.

KEY RESPONSIBILITIES

CAMPAIGN MANAGEMENT

• Plan and implement the omni-channel seasonal marketing strategy to tie back to the overall brand strategy.

• Manage and produce all internal photoshoots - negotiating, booking, managing, budgeting photographers, talent, etc

• Oversee the creation of press collateral, including lookbooks, press releases and campaign materials.

• Delivery of assets to agencies e.g. social media, press, anything graphic design related

• In collaboration with the Commercial Director, manage the Trading Calendar to ensure all internal stakeholders are aligned on seasonal launches, product focuses and stories each week; delivering a cross channel, cohesive customer experience.

• Day-to-day marketing sign offs of social media, emails, content reviews, digital ads, retail marketing, etc.

TRADE MARKETING

• Facilitate all wholesale partner marketing and events, working closely with key partners to maximise co-op budget

• Partner with the Store Manager and VIC Manager to plan and deliver a store events calendar and drive retail marketing

• Work with the retail team on traffic generating initiatives and increasing bookings for RTO and bridal through the store

• Liaise with the Commercial Director on clienteling program for the year, planning with the retail team to maximise outcomes for foot traffic

• Produce monthly performance reports with insights and recommendations to optimise future campaigns.

AGENCY MANAGEMENT

• Key point of liaison for social agency attending weekly meetings and responding to enquiries, supplying information, assets as relevant

• Manage relationships, ensuring effective delivery, reporting, and ROI on digital spend.

SPECIAL PROJECTS

• Work hand in hand with the Head of Media Relations to execute London Fashion week from a marketing perspective. Focus on production and content. Working with other teams to build out the 360 picture of the event.

• Negotiating all sponsorships and partnerships for LFW but also other revenue driving collaborations from a product level.

• Plan and manage small-scale projects in the marketing and business calendar

• Prioritise and manage multiple projects simultaneously, adhering to timelines and budgets.

• Stay up-to-date with industry trends, consumer insights, and competitive landscape to inform brand positioning and marketing projects

BUDGET MANAGEMENT

• Budget and departmental management

• Cost tracking for the department

• Monitor and report on marketing budgets, KPIS, agencies and expenses

SKILLS

• Exemplary written and verbal communication skills

• High level of motivation

• An excellent self-starter

• A team player, capable of managing peer and upward relationships

• Well organised, able to balance competing priorities

• Creative and innovative, able to generate new and interest ideas

• Strong time management

• A company values ambassador

• A positive and can-do attitude, uplifting other team members

• Creative and innovative - the ability to generate a reliable, elevated, and inspiring supply of original ideas and concepts

• Excellent time management skills

• Understand the industry, market, and its dynamics

• Confident, warm and engaging manner in social situations

NB Please reply with a covering letter describing how your skills and experience match what we are looking for, state your salary expectations and notice period. Due to the anticipated volume of applications, if you do not hear back from us within 2 weeks of your application, unfortunately you have not been shortlisted.