Overview

B2B Senior Marketing Manager – Brand Wellness Content

London (Hybrid) | Permanent. This range is provided by Pivotal London. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Our client is a fast-growth, mission-led scale-up using technology and content to make mental health and wellbeing more accessible. Backed by significant investment, they’re expanding rapidly across the UK and US, with new propositions launching throughout 2025.

The Opportunity

This is a chance to be the first dedicated B2B marketer for their brand-new content division — a proposition that helps companies create expert-approved wellness content, distributed either on their own platform or clients’ channels.

You’ll play a pivotal role in taking this to market, driving demand with major brands, and partnering closely with sales to land high-profile partnerships.

Responsibilities

• Define and evolve the division’s go-to-market narrative.
• Create messaging and proof points that resonate with brand and agency buyers.

• Demand Generation & Lead Nurture

• Build and execute ABM/demand-gen campaigns to drive demos and trials.
• Design nurture strategies to convert inbound interest into long-term partnerships.
• Work hand-in-hand with sales, developing pitch decks, case studies, and campaign materials.
• Help shorten sales cycles and increase conversion rates.

• Foundations & Growth

• Establish marketing processes, playbooks, and metrics from the ground up.
• Lay the groundwork for a future B2B marketing function as the division scales.

Your Profile

• Proven track record in B2B marketing with strengths in ABM, demand gen, and sales partnership.
• Experience shaping propositions and go-to-market narratives for new or disruptive products.
• Comfortable operating as a first hire — hands-on, agile, commercially minded.
• Background in agency, content studio, SaaS, or brand partnerships welcome, with a portfolio of B2B campaign success.
• Strong communicator, confident in front of clients and senior stakeholders.

What’s On Offer

• Be part of a mission-led scale-up making mental health and wellbeing support accessible worldwide.
• A career-defining opportunity to launch and grow a brand-new business line.
• Competitive salary, equity options, private healthcare, gym membership, professional development budget, and wellness days.
• Hybrid working, with a collaborative team culture in London.

How to Apply

For a confidential discussion about this opportunity, please contact Noel at Pivotal on 07442 527285 or email noel@pivotallondon.co.uk.

Pivotal is an equal opportunities employer. We encourage applications regardless of race, ethnicity, religion, gender, sexual orientation, disability, age, or any other protected status.