Job Title: Brand Marketing Executive

Department: Marketing

Place of Work: Stamford Bridge

Closing date: 9th October

We encourage you to apply as soon as possible. In the event that we receive a large number of applications, the position may be filled before the listed closing date. To avoid missing out, please submit your application at your earliest convenience.

Introduction

Chelsea FC is built on history, passion, and culture. As Brand Marketing Executive, you will play a vital role in delivering creative, best-in-class campaigns that grow our audiences, strengthen our brand, and drive commercial success. This is an exciting opportunity for an ambitious marketer to work across football, culture, and creativity, from kit launches and merchandise drops to influencer activations and matchday moments.

Job Function

This role is responsible for supporting the planning and execution of best-in-class Brand and Attendance Marketing campaigns to support commercial objectives. The Brand Marketing Executive will play a key role across all aspects of the campaign process, from planning and strategy through to execution, optimisation and analysis. The role also involves administrative support, cross-functional collaboration, content creation assistance, and agility to work across a wide range of briefs and projects.

Role Overview

• Development and execution of Brand Marketing activations to elevate the CFC brand and grow audiences
• Work with creative studio on development of CFC brand guidelines
• Manage relationships with external digital publishers to expand coverage of CFC brand and players
• Manage projects to elevate CFC key footballing and non-footballing calendar moments
• Regularly update key stakeholders on brand performance, including campaign reporting
• Support on creative ideation and campaign development, from pre-production through to delivery
• Assist with kit launches, merchandise drops, and brand moments
• Support campaigns involving influencers and celebrities to amplify reach and engagement
• Assist in briefing and coordinating content creation (social, digital, video) with creative teams
• Maintain and develop key internal relationships (e.g. Paid Media Team, CRM Team, Digital Platforms, Communications Team, Creative Team, Insights Team, Chelsea TV)
• Provide administrative support for campaigns, including scheduling, documentation, and coordination
• Support the Brand Marketing Manager and Lead with budget management, specifically by managing purchase orders and invoices
• Assist in event delivery, including fan activations, matchday marketing and brand experiences
• Given the nature of football, support may be required outside of traditional working hours to capitalise on key moments such as matchdays and transfer windows

Specific Responsibilities

• Brand Guidelines: Assist in briefing and roll-out of CFC brand guidelines to ensure all creative assets are delivered consistently and in line with guidelines
• Key Moment Project Management: Support campaign ideation and execution to elevate key moments across the season-long calendar
• Cross-functional Collaboration: Work closely with teams across the club to ensure campaign delivery is integrated and aligned
• Campaign Reporting: Develop reporting infrastructure with the internal Insights team to analyse, evaluate and optimise performance
• Administrative Support: Ensure campaign files, approvals, and documentation are well organised and maintained
• Trend Monitoring: Track cultural, sporting, and marketing trends to help inform campaign direction and creative execution

Measures of Performance

• Ticket Sales
• Revenue Generation
• Brand Reach
• Brand Sentiment
• Ability to Manage Stakeholders and Prioritise Workload
• Contribution to Campaign Execution and Creative Development
• Quality of Content Creation Support and Trend Insights

Person Specification

• Demonstrable experience in marketing, brand, agency or a related creative field (internships and placements considered)
• Strong understanding of core marketing principles and best practices
• Some experience supporting or delivering integrated campaigns across digital, social, and physical channels
• Excellent communication skills with the ability to collaborate effectively across teams and stakeholders
• Highly organised with strong project management skills and attention to detail
• Creative thinker with a proactive, problem-solving mindset
• Ability to work under pressure, adapt quickly, and prioritise in a fast-paced environment
• Comfortable working across multiple briefs at once, from kit launches to influencer activations
• Interest in football, culture, and creativity, with an eye for spotting new trends and opportunities
• Educated to degree level (or equivalent experience) in marketing, business, communications, or a creative discipline
• A true team player who brings positive energy, collaboration, and curiosity

Our Commitment to Equality, Diversity and Inclusion

At Chelsea we recognise that the diversity of our people is one of our greatest strengths and we are taking positive action to ensure our existing colleagues and job applicants can fully be themselves and bring their own unique experiences and perspectives to Chelsea FC. This means giving full and fair consideration to all applicants regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity.

If you need reasonable adjustments made to the recruitment process, please reach out to your recruiter, who will be able to advise and support you.