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About Skyscanner We’re looking for an App Marketing Director to drive app-first growth and help build lasting, value-led relationships with our travellers. Based in Glasgow, Edinburgh, or London, you’ll work with a hybrid policy of in-office twice a week.

About The Role

Hybrid

As App Marketing Director, you’ll lead the end-to-end marketing strategy for Skyscanner’s app, driving acquisition, engagement, and retention across global markets. You’ll champion app-first thinking and deliver marketing strategies that deepen customer relationships, accelerate growth, and position our app as the best way to experience Skyscanner.

This is a key leadership role requiring deep mobile marketing expertise, strong cross-functional collaboration, and the ability to shape both brand and performance marketing agendas. You’ll work across product, design, performance, data, and brand teams to optimise every part of the app journey.

What you’ll be doing

• Owning the app marketing strategy: Define and execute the global strategy for app acquisition, retention, and growth with clear KPIs and ambitious goals.
• Accelerating new user acquisition: Partner with performance and social teams to scale app install campaigns across channels within ROI targets.
• Driving App Store visibility: Lead ASO strategy, testing, and experimentation to maximise visibility and downloads across iOS and Android.
• Optimising web-to-app journeys: Build seamless conversion paths from web to app, improving landing experiences and activation.
• Boosting retention and re-engagement: Develop targeted strategies to keep users coming back using behavioural insights and in-app personalisation.
• Creating a compelling proposition: Partner with Research, Product, and Brand to communicate a clear and differentiated app value to new and existing users.
• Tracking performance and scaling growth: Set install and retention targets, manage app marketing budgets, and take action based on real-time data.

About You

• Mobile-first marketer: At least 15 years of marketing experience with deep expertise in mobile app growth, ASO, and lifecycle marketing.
• Proven growth leader: Demonstrated ability to scale app acquisition and engagement in global environments with tangible results.
• Strategic and hands-on: Comfortable setting strategy and optimising campaigns and experiences.
• Cross-functional influencer: Experience working with product, data, engineering, and design teams and aligning diverse stakeholders.
• Customer-obsessed: Focus on user behaviour, long-term engagement, and traveller-centric decisions.
• Analytical and data-driven: Strong analytical skills, understanding of long-term customer value, and using data to drive investment decisions.
• Inspirational leader: Built and led high-performing teams, fostering excellence, pace, and creativity.

What it’s like here

We’re genuine and inclusive: a team of curious, caring people building products that help travellers explore the world more easily. Skyscanner is committed to equal opportunities and an inclusive workplace where everyone can thrive and products are accessible to all.

We’re committed to ensuring our application and recruitment processes are inclusive and accessible to everyone. If you require any reasonable adjustments or accommodations for interviews, please let us know. For information on policies such as hybrid working or parental leave (we typically offer a minimum of 24 weeks birth parent/maternity leave globally), our recruitment team can provide details.

Seniority level

Director

Employment type

Full-time

Job function

Marketing and Sales

Industries

Travel Arrangements

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