Supercell is looking for a seasoned leader that has extensive experience in both brand and product marketing, thrives in a multifunctional and ultra-collaborative environment, and is obsessed with understanding both current and future audiences for Clash of Clans.

The Marketing Lead will be a part of the Clash of Clans leadership team, owning the marketing vision and brand positioning, and developing a comprehensive marketing strategy driving the overall business objectives.

The candidate will have exceptional strategic capabilities, alongside super-strong communication and project management skills, bringing together all of the marketing stakeholders to rally around the marketing vision and executional plan for the game.

Responsibilities

• Build a clear marketing vision and strategy for one of the most iconic games of all times.
• Drive business growth by designing and executing holistic, integrated marketing plans in close collaboration with other marketing stakeholders and teams.
• Key part of the game leadership team, partnering with the Head of Game and owning drive for audience expansion and new user inflow at a strategic level.
• Drive and facilitate cross-functional collaboration and build trustworthy connections across Game Development, Game Operations, and other Marketing disciplines.
• Close partner with Live Ops and Monetization to ensure commercial success of the game.
• Design global marketing goals and KPIs for all campaigns in close alignment with other marketing stakeholders.
• Develop a deep understanding of the game and business, incl. existing features, product roadmap, and live operations.
• Collaborate with Marketing Analytics and Business & Operations stakeholders to analyze campaign performance and apply learnings to inform future marketing campaigns.
• Strategize and operationalize player communication inside and outside the game.
• Identify and develop growth levers through marketing via rigorous AB testing.
• Partner closely with the Research and Analytics functions to deepen our understanding of the player journey through player experience research.

Requirements

• 12+ years of B2C marketing experience preferably in the gaming, digital entertainment, consumer packaged goods, or e-commerce industries.
• Proven track record of leading multi-million-dollar global marketing communication campaigns in a cross-functional environment.
• Experience working with a broad range of marketing functions with a good understanding of the role of various functions and how they can work together to deliver growth.
• Excellent strategic and leadership skills, but willing to get your hands dirty!
• Exceptional interpersonal communication skills with the ability to influence and passion to collaborate and empower stakeholders across multiple marketing disciplines.
• Growth mindset with passion for creative problem solving, innovation, and risk taking.
• Highly analytical, flexible, action and results oriented, while constantly seeking out the best balance between art and science.
• Passion for games and being obsessed with delivering the best player experience.
• Located in or willing to relocate to Helsinki or London.

We are an equal opportunities employer and welcome applications from all qualified candidates. We are committed to creating a diverse and inclusive workplace and welcome applications from all qualified candidates.