End DateTuesday 09 September 2025Salary Range£104,686 - £123,160We support flexible working – click here for more information on flexible working optionsFlexible Working OptionsHybrid Working, Job ShareJob Description SummaryJob DescriptionJOB TITLE: Test, Experiment & Learn Senior Manager (Marketing)SALARY: £83,400pa to £123,000pa (dependent on location and experience) plus an extensive benefits package.LOCATION: London, Bristol, Edinburgh, Leeds, Halifax, or Chester.HOURS: 35 hours, full time.WORKING PATTERN: Our work style is hybrid, involving at least two days per week, or 40% of your time, at one of the listed hubs.Why Lloyds Banking Group?We are evolving by investing billions in our people, data, and technology to meet the changing needs of our 26 million customers. We embrace collaborative, agile working to deliver the best outcomes for colleagues, customers, and businesses. Join us on our journey!Want to hear more?We’re seeking a data-savvy, insight-driven Senior Manager – Test, Experiment and Learn to join our Marketing team. This role offers a unique opportunity to lead marketing experiments that shape customer engagement. If you’re passionate about data-driven decisions and have a strong foundation in statistical testing, we’d love to hear from you.About the RoleYou’ll lead our marketing experimentation agenda—fostering a culture of continuous learning and evidence-based decision-making. You’ll work across digital, CRM, and ATL channels to design tests, analyze results, and generate insights to improve campaigns and customer outcomes. Collaboration with agencies and channel leads is essential to ensure measurable, optimized, and impactful marketing activities.Key responsibilitiesDevelop and execute the Test & Learn strategy across channels and brands.Design and implement statistically sound experiments to evaluate marketing effectiveness.Define success metrics, control groups, and sample sizes to ensure test validity.Analyze results using appropriate statistical techniques and translate findings into recommendations.Build frameworks and playbooks to scale experimentation.Partner with BI & analytics, data science, and platform teams for data accuracy and reporting.Promote a culture of experimentation, coaching stakeholders, and fostering innovation.Present insights and recommendations to senior leadership.About youProven experience in senior analytics or experimentation roles within marketing.Strong expertise in statistical testing, hypothesis testing, confidence intervals, and significance testing.Hands-on experience with A/B and multivariate tests across digital and CRM channels.Familiarity with ATL measurement techniques, econometrics, and brand tracking.Experience with web and app analytics platforms like Google Analytics, Adobe Analytics, GA4.Excellent communication skills to explain complex statistical concepts to non-technical audiences.About working for usWe are committed to inclusivity, diversity, and creating a workplace where everyone feels they belong. We welcome applications from under-represented groups and are disability confident. Reasonable adjustments can be made in our recruitment processes upon request.If you’re excited to join our team, get in touch!We would love to hear from you!At Lloyds Banking Group, our purpose is to help Britain prosper. We aim to make a difference for our customers, businesses, and communities. Join us to shape the future of financial services and enjoy opportunities to learn, grow, and develop.We keep your data safe. We will only request confidential or sensitive information after an interview invitation or job offer, with clear explanations of what is needed and why.We are dedicated to creating a values-led, inclusive culture where all colleagues can make a meaningful difference. #J-18808-Ljbffr