End Date: Tuesday 09 September 2025

Salary Range: £104,686 - £123,160

We support flexible working – click here for more information on flexible working options

Flexible Working Options: Hybrid Working, Job Share

Job Description Summary:

Job Title: Test, Experiment & Learn Senior Manager (Marketing)

Salary: £83,400pa to £123,000pa (dependent on location and experience) plus an extensive benefits package.

Locations: London, Bristol, Edinburgh, Leeds, Halifax, or Chester

Hours: 35 hours, full-time

Working Pattern: Our work style is hybrid, involving at least two days per week or 40% of your time at one of the listed hubs.

Why Lloyds Banking Group?

We are evolving, investing in our people, data, and technology to serve our 26 million customers better. We embrace collaborative, agile working to deliver the best outcomes for colleagues, customers, and businesses. Join us on our journey!

Want to hear more?

We’re seeking a data-savvy, insight-driven Senior Manager – Test, Experiment and Learn to lead our marketing experiments, shaping how we engage with millions of customers. If you’re passionate about data-driven decisions and have a strong foundation in statistical testing, we want to hear from you.

About the Role

You will lead our marketing experimentation agenda, fostering a culture of learning and evidence-based decision-making. You’ll work across digital, CRM, and ATL channels to design tests, analyze results, and generate insights to improve campaign performance and customer outcomes. Collaborating with media, creative agencies, and channel leads, you will ensure our marketing is measurable, optimized, and impactful.

Key Responsibilities

• Lead the development and execution of the Test & Learn strategy across all channels, campaigns, and brands.
• Design and implement statistically sound experiments (e.g., A/B tests, multivariate tests).
• Define success metrics, control groups, and sample sizes to ensure test validity.
• Analyze test results using appropriate statistical techniques and translate findings into recommendations.
• Build frameworks and playbooks to scale experimentation across marketing.
• Partner with BI, analytics, data science, and platform teams for data accuracy.
• Champion a culture of experimentation, coaching stakeholders, and fostering curiosity.
• Present insights and recommendations to senior leadership.

About You

• Proven experience in a senior analytics or experimentation role within marketing.
• Strong expertise in statistical testing, hypothesis testing, confidence intervals, and significance testing.
• Hands-on experience with A/B and multivariate tests across digital and CRM channels.
• Familiarity with ATL measurement techniques, including econometrics and brand tracking.
• Experience with analytics platforms (e.g., Google Analytics, Adobe Analytics, GA4).
• Excellent communication skills for explaining complex statistical concepts.

About Working for Us

We promote inclusivity, diversity, and belonging. We welcome applications from under-represented groups and are disability confident. Please let us know if you need reasonable adjustments during recruitment.

If you’re excited about joining us, get in touch.

We would love to hear from you!

At Lloyds Banking Group, our purpose is to help Britain prosper. Join us to shape the future of financial services, with opportunities to learn, grow, and develop.

We keep your data safe, only requesting sensitive information after an invitation to interview or a formal offer. We are committed to an inclusive workplace where everyone can make a difference.