Overview

Job Title: Social Media Marketing Manager

Brand: Retail Fashion Brand

Location: London – Hybrid, 3 days in-office (Tue–Thu)

Job Type: Permanent, Full Time

Responsibilities

• Lead the delivery of social media campaigns for a fashion brand within a leading retail group.
• Own and evolve the influencer strategy, building strong relationships with creators and talent.
• Manage and mentor two direct reports: a Social Media Executive and Content Creator.
• Brief and direct social-first shoots and video content, ensuring output is engaging, trend-led, and platform-ready.
• Monitor and react to cultural and social trends.
• Collaborate with PR, creative, ecommerce, buying, and design teams to deliver cohesive campaigns.
• Analyse campaign performance, reporting insights and optimising future activity.
• Act as a brand guardian, maintaining a consistent tone of voice and visual identity across all platforms.

Skills & Experience:

• Minimum 5 years’ experience in social media, ideally within fashion or beauty.
• Proven experience managing influencer-led campaigns from concept to delivery.
• Deep knowledge of TikTok, Instagram, and YouTube, with a social-first mindset.
• Skilled in briefing, directing, and editing creative content.
• Strong organisational and strategic planning skills - comfortable running multiple projects.
• Excellent copywriting ability and a strong grasp of brand voice.
• Experience leading and mentoring junior team members.
• Analytical, resilient, and able to thrive in a fast-paced, creative environment.

Benefits & Culture

• Company performance-based bonus scheme.
• Structured salary progression and twice-yearly performance reviews.
• Hybrid working model (3 office days: Tue–Thu).
• Work within a creative, collaborative culture, supported by an in-house studio producing campaigns, shoots, and influencer activations.

About Major Players

Major Players is a leading digital, marketing, and creative talent agency. Over the last 30 years, we’ve consistently championed our people and communities. As a proud B Corp, we are committed to improving diversity, equity and inclusion within the industries we service, creating impactful and sustainable change for our partners, candidates and employees.

We offer equal opportunities to all candidates regardless of race, religion, gender, sexuality, disability, age, and other protected status as required by applicable law. For further information about our DE&I commitments, please visit: www.majorplayers.co.uk/diversity-equity-inclusion/

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing

Industries

• Retail Apparel and Fashion