SEO Marketing Manager

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Join to apply for the SEO Marketing Manager role at Fortnum & Mason About Us Fortnum & Mason is passionate about the search and provision of extraordinary food, joy-giving things, unforgettable experiences and exceptional service. Fortnum & Mason was founded in London in 1707 and has held Royal Warrants while embracing innovation in a highly entrepreneurial environment. By joining us, you’ll be part of a passionate and ambitious team focused on creating original and joyful experiences for guests and customers. In return, Fortnum & Mason offers exciting opportunities within a wholly unique and rewarding place to work. About The Role We have an exciting, new opportunity to join the Online team at Fortnum & Mason as our SEO Marketing Manager. We’re looking for an enthusiastic SEO specialist with hands-on experience. You’ll work in a fast-paced retail environment, handling traditional SEO requirements and adapting for AI and fragmented search. You will manage the workstream with the agency and internal teams, collaborating towards channel success for Online and the wider business. An understanding of the wider digital marketing mix, particularly Paid Search and the holistic management of the SERP, is crucial. What You'll Do
Strategy Development: Create and execute comprehensive SEO roadmaps and content strategies aligned with business objectives Channel management: Delivery of the SEO channel end-to-end including keyword research, competitor analysis and technical audits Reporting: Weekly performance reporting and analysis, providing actionable insight to the business focusing on global incremental growth Monitor performance: Use tools such as AHREFS, Botify, Adobe Analytics and GSC Agency management: Collaborate with the agency as part of the team and prioritise Tech, Trade, Content, PR and Social actions against priorities Best practice: Educate internal teams on SEO best practice and ensure compliance with guidance Demand analysis: Use SEO tools to provide demand trend analysis for the business and understand customer behavior across the fragmented search landscape Landscape analysis: Stay up-to-date with SEO and ecommerce trends, algorithm updates, industry best practices and AI developments
What We Are Looking For
4+ years in SEO roles, ideally with experience in retail Proven success managing ecommerce SEO campaigns Strong knowledge of site architecture, crawl optimisation, Core Web Vitals and schema Real understanding of the impact of AI on SEO Digital PR experience is preferred Data-orientated approach with excellent attention to detail Advanced Excel and analysis of large data sheets is required Proven success in delivering results against a plan Technical aptitude and experience in troubleshooting technical issues A passion for digital marketing, always looking for opportunities to add value
We are committed to developing your career and nurturing your talent, regardless of age; disability; gender reassignment; marriage and civil partnership; pregnancy and maternity; race; religion or belief; sex; sexual orientation. We respect and embrace differences to create an inclusive environment. Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing
Industries
Retail and Hospitality
London, England, United Kingdom #J-18808-Ljbffr
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Location:
Greater London, England, United Kingdom
Job Type:
FullTime

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