Senior Product Marketing Manager at Flo Health Inc.

Overview

Flo is the world’s #1 health app on a mission to build a better future for female health. Flo has 400M+ downloads, 75M+ monthly users, and a track record of rapid growth. We’re building the next generation of digital health – AI-powered, privacy-first, clinically backed – to help users know their body better. We’re looking for a Senior Product Marketing Manager to bring strong marketing skills and experience into a fast-moving, product-led environment.

The role sits within our User Centric Stream and works closely with Product, Medical, User Research, Growth, and Brand teams to shape how users discover, understand, and engage with Flo’s features. You will help embed marketing thinking into product development and ensure the voice of the user informs product decisions.

What You'll Be Doing

• Establish the role of Product Marketing in the User Centric team by embedding yourself in your Product team, building strong relationships with Product Managers, and acting as an ambassador for marketing in the Product organization.
• Bring a marketing mindset to product development, helping teams think about positioning, value articulation and revenue modeling from the earliest stages of feature development.
• Design and run data-driven tests to learn what resonates with users and refine messaging and value propositions accordingly.
• Create clear processes in an ambiguous environment.
• Position and grow new and priority features and user journeys in close collaboration with Product and UX teams.
• Develop internal go-to-market plans that increase adoption of key features, ensuring users understand what Flo offers and why it matters to them.
• Own marketing performance metrics related to engagement, activation, and revenue for the features you support.
• Collaborate cross-functionally with stakeholders to embed marketing insights in every stage of the product lifecycle.
• Act as a key voice in the central Product Marketing team, contributing tools, templates and ideas that raise the bar across the discipline.
• Partner with Medical, Claims, and Copywriting teams to develop clear, credible, and compelling messaging.
• Work with Brand, Social, and Communications to turn feature launches into broader moments of user engagement and advocacy.
• Manage multiple shifting priorities and ramp up quickly on new projects.

Qualifications

Must have:

• 5+ years experience as a Product Marketing Manager in B2C app-based software products (health and especially women’s health is a strong bonus).
• Experience in Product-led environments where features and development are driven by user needs and Product team priorities.
• A strong Marketing toolkit—ability to craft messaging, plan campaigns, and translate user insights into action.
• Proven ability to use data and testing to inform and improve work.
• Comfortable influencing diverse, opinionated stakeholders across Product, Engineering, Medical, and Marketing.
• Highly adaptable with a can-do mindset; quick to pick up new projects and thrive in ambiguity.
• Strong communication and organizational skills, with CEFR C2-level English.
• Independent, hands-on, and motivated to make an impact.

Nice to have:

• Experience in regulated HealthTech or Digital Health.
• Familiarity with the female health & wellbeing space, or strong interest in supporting women’s health.

Salary

Salary ranges starting from:
London: £78,000
Vilnius: €4600

How We Work

We’re a mission-led, product-driven team. We move fast, stay focused and take ownership – from brief to build to impact. Debate is encouraged. Decisions are shared. We care about craft, ship with purpose, and always raise the bar. You’ll be working with people who take their work seriously, not themselves. Commitment, resilience, and the drive to keep going when things get tough are valued because better health outcomes are worth it.

What You'll Get

We support impact with meaningful reward. Here’s what that looks like:

• Competitive salary and annual reviews
• Opportunity to participate in Flo’s performance incentive scheme
• Paid holiday, sick leave, and female health leave
• Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents
• Accelerated professional growth through world-changing work and learning support
• Flexible office + home working, up to 2 months a year working abroad
• 5-week fully paid sabbatical at 5-year Floversary
• Flo Premium for friends & family, plus more health, pension and wellbeing perks

Diversity, equity and inclusion

Our strength is in our differences. At Flo, hiring is based on merit, skill and what you bring to the role – nothing else. We’re proud to be an equal opportunity employer, and we welcome applicants from all backgrounds, communities and identities. Read our privacy notice for job applicants.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing and Sales
• Industries: Technology, Information and Internet

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