Overview

Direct pay range is provided by Datatech Analytics. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range: Direct message the job poster from Datatech Analytics

Position

Senior Marketing Performance Analyst

Hybrid working: 2-3 days in London offices, remainder at home

Job Reference: J13003

Responsibilities

• Deliver fast, insightful analysis of marketing performance to optimise future activity
• Support the creation and testing of predictive models and customer segmentation strategies
• Drive continuous improvement in CRM outcomes and customer personalisation efforts
• Design and maintain intuitive performance dashboards for marketing teams
• Translate customer and campaign data into clear, strategic recommendations
• Support a culture of experimentation and insight-led decision-making within marketing

Qualifications

• Graduate and/or postgraduate degree in a relevant discipline (e.g. STEM, Maths, Statistics, Physics but not exclusively) or equivalent experience.
• Previous experience in a commercial, CRM, or marketing analytics role is essential.
• Hands-on experience with campaign evaluation techniques and uplift modelling as well as being comfortable working in fast-paced environments.
• Technically proficient in SQL and Excel, as well as competent with Data visualisation software, Power BI preferrable.
• Strong communicator, able to influence through data storytelling.

Additional details

Seniority level: Mid-Senior level

Employment type: Full-time

Job function: Analyst, Science, and Marketing

Industries: Gambling Facilities and Casinos, Retail, and Consumer Services