Overview

Senior Marketing Performance Analyst role at The Rank Group plc.

The Rank Group is a Venues and Digital gaming business. If you’re not sure who we are, you may be more familiar with us through our venue brands; Mecca Bingo and Grosvenor Casino.

We employ circa 8,000 people globally, with our UK office functions located in Maidenhead (Head Office), Sheffield (Customer Solutions Hub), London (Digital) and a further office in Gibraltar, home to our existing Rank Digital function.

We are evolving as a business and are adding some exciting new brands and concepts to our venues and digital offering. By joining an office-based or operational function with us, you’ll instantly be part of a high-performing and inclusive culture, which works closely to support our Customer-facing teams.

Role description

We are seeking a highly skilled and versatile Senior Marketing Performance Analyst to join our dynamic and data-driven centralised Analytics department. This role supports the Grosvenor venue business, and as Senior Marketing Performance Analyst, you'll be part of a progressive team embedding predictive insights and marketing effectiveness analysis into every stage of the marketing campaign lifecycle. You will be responsible for driving insightful performance analysis to optimise business marketing outcomes. This role is about more than reporting, it’s about storytelling, rapid experimentation, and driving smarter marketing decisions. You'll partner closely with Marketing, CRM, Customer Intelligence, and Data teams to ensure every campaign is rooted in actionable insight, and every customer marketing journey is an opportunity for growth.

Responsibilities

• Deliver fast, insightful analysis of marketing performance to optimise future activity
• Support the creation and testing of predictive models and customer segmentation strategies
• Drive continuous improvement in CRM outcomes and customer personalisation efforts
• Design and maintain intuitive performance dashboards for marketing teams
• Translate customer and campaign data into clear, strategic recommendations
• Support a culture of experimentation and insight-led decision-making within marketing

Qualifications

• Graduate and/or postgraduate degree in a relevant discipline (e.g. STEM, Maths, Statistics, Physics but not exclusively) or equivalent experience.
• Previous experience in a commercial, CRM, or marketing analytics role is essential.
• Hands-on experience with campaign evaluation techniques and uplift modelling as well as being comfortable working in fast-paced environments.
• Technically proficient in SQL and Excel, as well as competent with Data visualisation software, PowerBI preferable.
• Strong communicator, able to influence through data storytelling.

Benefits and additional information

Join us to unlock benefits and opportunities that will boost your career journey in a vibrant, inclusive and fulfilling work environment – so you can #BeYourself. Wellbeing@Rank is important, from hybrid working and colleague support networks to menopause support and weekly Pep Talks. We’ll also invest in your growth by providing development opportunities, leadership training and cutting-edge industry certifications so you have the tools and resources to help you work, win and grow with us. Immerse yourself in new cultures and gain international exposure through our global business. Collaborate with colleagues from around the globe. From pensions to bonus schemes, and private medical insurance to life insurance – we've got you covered. Our benefits vary by brand and/or location. Please have a chat with your local Talent Acquisition specialist to find out what’s in place in your location.

The Rank Group are committed to being an inclusive employer, ensuring that we better understand and meet the needs and requirements of our candidates and customers. If you require a reasonable adjustment to be made, please reach out to let us know ahead of your interview.

Details

• Seniority level: Not Applicable
• Employment type: Full-time
• Job function: Other
• Industries: Gambling Facilities and Casinos