Overview

We are looking for a data-driven and creative Senior Marketing Manager to join our fast-growing Ed-Tech company. The ideal candidate will lead marketing initiatives to increase brand awareness, generate qualified leads, and drive user acquisition across B2C and B2B segments. This role requires a strong understanding of the education technology landscape, user personas (students, parents, educators, institutions), and modern marketing channels.

Responsibilities

• Develop and execute integrated marketing strategies across digital, social, content, email, and offline channels.
• Identify market trends, customer needs, and competitive landscape to refine messaging and positioning.

• Plan and manage lead-generation campaigns across Google Ads, Facebook, LinkedIn, etc.
• Monitor funnel metrics (CPL, CAC, ROI) and optimize campaigns for performance.

• Collaborate with content teams to create high-impact blogs, landing pages, email campaigns, and video content.
• Build brand credibility through webinars, success stories, influencer partnerships, and thought leadership.

• Work with product and sales teams to understand features, benefits, and value propositions.
• Create go-to-market plans for new product launches or feature releases.

• Track key KPIs (conversion rates, engagement, retention) and provide regular reports.
• Use data to test hypotheses, iterate on campaigns, and inform decision-making.
• Coordinate with designers, developers, sales, and customer support for cohesive execution.
• Manage marketing interns or junior associates, if applicable.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field (MBA preferred).
• 3–6 years of experience in digital or performance marketing, preferably in an Ed-Tech or SaaS environment.
• Proven success in managing multi-channel campaigns with measurable ROI.
• Experience with marketing tools such as Google Analytics, Meta Ads, HubSpot, Mailchimp, SEMrush, etc.
• Excellent communication and storytelling skills.
• Familiarity with user personas in K-12, higher education, test prep, or upskilling sectors is a plus.

Preferred Skills

• SEO/SEM and performance marketing expertise.
• Strong analytical mindset with knowledge of Excel, Looker Studio, or BI tools.
• Experience with marketing automation and CRM platforms.
• Passion for education and technology.

What We Offer

• Opportunity to grow with a mission-driven and innovation-focused company.
• Access to premium learning resources and continuous upskilling.
• Annual leave (7.2 weeks)
• Company Sick Policy.
• Statutory maternity/paternity pays.
• Training and self-development opportunities.
• Grocery discounts
• Cycle to work
• Investing and savings opportunities
• Financial wellbeing education
• My Mind Pal (mental fitness)

compensation

• Base pay range: This range is provided by Planet Education Networks. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Seniority level

• Associate

Employment type

• Full-time

Job function

• Analyst and Strategy/Planning

Industries

• Higher Education
• Marketing Services