OverviewAt Lloyds Banking Group we're redefining our marketing - embracing the latest technologies whilst investing heavily in our systems, capabilities, and people. We're seeking to lead the industry sector, especially in the field of highly targeted and personalised communications.The Borrowing Full Funnel Marketing Team in Brands, Marketing and Experience (BMX) uses data and insight to anticipate and respond to customers' changing needs, helping them to feel confident about borrowing well now and for their future. Working collaboratively with our channel partners (Accelerators), we orchestrate marketing activity across segments, products and channels to engage customers and drive growth for our unsecured lending business.This is a critical leadership role with responsibilities that include the successful migration of the existing credit card customer base to new a Visa portfolio, development of creditworthiness marketing strategies for Your Credit Score digital tool and the scale-up of our new Embedded Finance proposition.The role includes line management responsibility of a team of Marketing Managers and Assistant Marketing Managers that design and manage the full end to end customer marketing plans. Ability to inspire, lead and manage a team is vital. Previous experience or knowledge in the unsecured lending area is desirable.Key responsibilitiesImplementation Leadership - Lead complex marketing programmes end-to-end, including hypothesis setting, agile delivery, and accountability for outcomes.Full-Funnel Marketing Expertise - Design and execute multi-channel acquisition and lifecycle plans, using insight and analytics to drive growth.Marketing Innovation & Creativity - Develop standout campaigns, apply test-and-learn approaches, and leverage traditional and emerging media channels.Commercial Acumen - Manage and optimise £m+ budgets to deliver measurable business value.Market Awareness & Trend Insight - Identify and apply new marketing technologies, data capabilities and routes to market to maintain competitive advantage.Stakeholder Influence - Build trust, resolve conflicts and align diverse stakeholders in large, complex organisations.People Leadership - Inspire, develop and manage high-performing teams, fostering inclusion and a culture of excellence.Operational Handover - Transition successful campaigns to BAU teams for automation and scale.About working for usOur ambition is to be the leading UK business for diversity, equity and inclusion supporting our customers, colleagues and communities, and we're committed to creating an environment in which everyone can thrive, learn and develop.We were one of the first major organisations to set goals on diversity in senior roles, create a menopause health package, and a dedicated Working with Cancer Initiative.We offer reasonable workplace adjustments for colleagues with disabilities, including flexibility in office attendance, location and working patterns. And, as a Disability Confident Leader, we guarantee interviews for a fair and proportionate number of applicants who meet the minimum criteria for the role with a disability, long-term health or neurodivergent condition through the Disability Confident Scheme.We provide reasonable adjustments throughout the recruitment process to reduce or remove barriers. Just let us know what you need.BenefitsWe also offer a wide-ranging benefits package, which includes:A generous pension contribution of up to 15%An annual bonus award, subject to Group performanceShare schemes including free sharesBenefits you can adapt to your lifestyle, such as discounted shopping30 days' holiday, with bank holidays on topA range of wellbeing initiatives and generous parental leave policiesReady for a career where you can have a positive impact as you learn, grow and thrive? Apply today and find out more!DetailsSeniority level: Mid-Senior levelEmployment type: ContractJob function: FinanceIndustries: Banking #J-18808-Ljbffr