OverviewJOB TITLE: Senior Marketing Manager - Visa and Borrowing Solutions (16 month FTC)LOCATION(S): Bristol, Chester or HalifaxHOURS: Full time - fixed termWORKING PATTERN: Hybrid, 40% (or two days per week) in one of our office hubs mentioned aboveAbout this opportunityAt Lloyds Banking Group we're redefining our marketing and investing in our systems, capabilities, and people. We're seeking to lead the industry in highly targeted and personalised communications. The Borrowing Full Funnel Marketing Team uses data and insight to respond to customers' changing needs, orchestrating activity across segments, products and channels to engage customers and drive growth for our unsecured lending business.This is a critical leadership role with responsibilities that include migrating the existing credit card customer base to a new Visa portfolio, developing creditworthiness marketing strategies for the Your Credit Score digital tool, and scaling our Embedded Finance proposition. The role includes line management responsibility for Marketing Managers and Assistant Marketing Managers who design and manage end-to-end customer marketing plans. Experience in unsecured lending is desirable.ResponsibilitiesLead complex marketing programmes end-to-end, including hypothesis setting, agile delivery, and accountability for outcomes.Design and execute multi-channel acquisition and lifecycle plans using insight and analytics to drive growth.Develop standout campaigns with test-and-learn approaches, leveraging traditional and emerging media channels.Manage and optimise £m+ budgets to deliver measurable business value.Identify and apply new marketing technologies, data capabilities and routes to market to maintain competitive advantage.Build trust and align diverse stakeholders in large, complex organisations.Inspire, develop and manage high-performing teams, fostering inclusion and a culture of excellence.Transition successful campaigns to BAU teams for automation and scale.Qualifications & SkillsImplementation LeadershipFull-Funnel Marketing ExpertiseMarketing Innovation & CreativityCommercial Acumen with experience managing £m+ budgetsMarket Awareness & Trend InsightPeople LeadershipOperational HandoverWorking for usOur ambition is to be the leading UK business for diversity, equity and inclusion, supporting customers, colleagues and communities. We offer reasonable workplace adjustments, and as a Disability Confident Leader, we guarantee interviews for applicants who meet minimum criteria with a disability or neurodivergent condition. We provide adjustments throughout the recruitment process upon request.BenefitsA generous pension contribution of up to 15%An annual bonus award, subject to Group performanceShare schemes including free sharesDiscounted shopping and lifestyle benefits30 days' holiday, plus bank holidaysWellbeing initiatives and parental leave policiesReady for a career where you can have a positive impact as you learn, grow and thrive? Apply today and find out more! #J-18808-Ljbffr