Age UK is looking to hire an experienced Senior Marketing Manager to help grow our biggest income stream: Legacies.In the role, you will drive and deliver multi-channel legacy acquisition and supporter journey strategies, developing cross-sell opportunities across Age UK’s warm and future audiences to increase legacy pledges to Age UK. You will lead a small team, oversee budgets, KPIs, and campaign performance.This is an exciting moment to join us: a new Income Generation Strategy puts Legacies clearly at the heart of our growth plans – and this role is critical to the success of how we imbed this across all our audiences and communications.Ensuring excellent supporter care and efficient legacy enquiry management will be key responsibilities, alongside managing key stakeholder, agency, and supplier relationships. You will collaborate with other internal teams to help enhance supporter engagement whilst maintaining Age UK brand values and ensuring compliance with relevant regulations (Fundraising Regulator, ICO, DMA, Charity Commission etc).Join us to make a meaningful difference whilst managing a high-profile programme that powers Age UK’s vital work with older people across the UK – helping change how we age today and in the future.Responsibilities and RequirementsDemonstrable and significant success in strategic planning and implementation of effective Legacy marketing programmes, including robust financial management and implementation of new legacy marketing products and channels.Demonstrable and significant experiences driving multi-channel direct marketing acquisition campaigns and supporter retention programmes for mass public fundraising audiences.Experience of line management, performance management and inspiring high-performing teams by setting a strong team culture.Experience of negotiation and managing contracts and agencies.Experience commissioning, and interpreting data across a variety of media (DRTV, print and digital) to report on performance of DM campaigns and to inform planning and continuous learning.Proven experience prioritising and working on multiple projects concurrently with multiple internal and external stakeholders, ensuring they are delivered on time and within budget.What We OfferCompetitive salary, 26 days annual leave + bank holidays + annual leave purchase schemeWellbeing days – 2 paid days per year (pro rata for our part-time colleagues)Excellent pension scheme, life assurance, Bupa health cashback plan and EAPCar Benefit scheme, Cycle to Work schemeHome & Tech - apply to buy any Home & Tech items from 'Currys' & 'IKEA', up to £1000, and spread the cost over 12 months, interest free.Blue Light Card schemeYou Did It Awards – recognition awards from £100-250. #J-18808-Ljbffr