Senior Marketing Manager – Energy Events

London (Hybrid) 3 days

£60,000 + Bonuses + Benefits

My client is a global corporate business connecting portfolio managers and analysts both online & in person through their global events, a new role has arisen for a hands-on Marketing Manager to successfully execute the marketing campaign strategy across all marketing channels to drive revenue and visitor targets across the client’s event portfolios.

Responsibilities include:

• Contribute to the setting of and then report on marketing activity to hit targets
• Be responsible for marketing budgets and forecasted budgets for future events
• Build and create clear communication channels across all stakeholder groups including sales and content teams, working with a global team.
• Line management responsibility of a team of 2 people based across Hong Kong and London including a Marketing Manager
• Work with the Portfolio Head of Marketing to develop the brand’s value proposition across the portfolio to ensure it’s always as relevant as possible.
• Oversee the management and production of all marketing communications across marketing emails, social, PPC and website.
• Collaborate with the Digital Marketing & Digital Experience teams on a digital & data growth strategy
• Report directly to the Portfolio Head of Marketing on all marketing activity, strategy and KPI performance.
• Support the Portfolio Head of Marketing, Marketing Director and Event Directors and contribute to the long-term portfolio strategy.

Key Expertise Required

• Proven marketing experience (Ideally in events, but not essential).
• Proven leadership and team management skills
• Proven experience in testing, adapting and improving customer journeys across all marketing channels, alongside the setting of key metrics
• Evidence of relationship building across industry partners
• Experience in managing budgets, forecasting and setting budgets
• The ability to be agile, changing strategies and tactics when needs to be changing markets and producing new reactive ad hoc campaigns.
• Proven experience overseeing the management and performance of multiple marketing channels.
• Experience working in a fast-paced environment with multiple stakeholders and being able to prioritise at pace.

Experience in reporting and high-level analysis.