Senior Marketing Manager – Energy Events

London (Hybrid) 3 days

£60,000 + Bonuses + Benefits

My client is a global corporate business connecting portfolio managers and analysts both online & in person through their global events, a new role has arisen for a hands-on Marketing Manager to successfully execute the marketing campaign strategy across all marketing channels to drive revenue and visitor targets across the client’s event portfolios.

Responsibilities include:

Contribute to the setting of and then report on marketing activity to hit targets Be responsible for marketing budgets and forecasted budgets for future events Build and create clear communication channels across all stakeholder groups including sales and content teams, working with a global team. Line management responsibility of a team of 2 people based across Hong Kong and London including a Marketing Manager Work with the Portfolio Head of Marketing to develop the brand’s value proposition across the portfolio to ensure it’s always as relevant as possible. Oversee the management and production of all marketing communications across marketing emails, social, PPC and website. Collaborate with the Digital Marketing & Digital Experience teams on a digital & data growth strategy Report directly to the Portfolio Head of Marketing on all marketing activity, strategy and KPI performance. Support the Portfolio Head of Marketing, Marketing Director and Event Directors and contribute to the long-term portfolio strategy.

Key Expertise Required

Proven marketing experience (Ideally in events, but not essential). Proven leadership and team management skills Proven experience in testing, adapting and improving customer journeys across all marketing channels, alongside the setting of key metrics Evidence of relationship building across industry partners Experience in managing budgets, forecasting and setting budgets The ability to be agile, changing strategies and tactics when needs to be changing markets and producing new reactive ad hoc campaigns. Proven experience overseeing the management and performance of multiple marketing channels. Experience working in a fast-paced environment with multiple stakeholders and being able to prioritise at pace.

Experience in reporting and high-level analysis.