Senior Marketing Manager - EMEA, London, England, United Kingdom

Senior Marketing Manager - EMEA

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About Us

Since launching in 2014 with the creation of the first shelf-stable cold brew, Minor Figures has focused on creating innovative, plant-based products for a more delicious future.

About Us

Since launching in 2014 with the creation of the first shelf-stable cold brew, Minor Figures has focused on creating innovative, plant-based products for a more delicious future.

Our signature Barista Oat range can be found on the bar at over 10,000 independent coffee shops around the world and our full lineup of products can be found in thousands of stores across 4 continents. Minor Figures has been B Corp Certified since 2022.

We have big plans for the future of MF. As we continue to grow at a rapid pace, we want to welcome curious, free-spirited, bold thinkers to help us continue to create and evolve. We value individuality and a team made up of people who bring a diverse range of experiences and perspectives to the table. If you share our love for the unexpected and you want every day you spend at work to be a chance to flex your creativity and test-drive your maddest ideas, we’d love to hear from you.

About The Role

As the Senior Marketing Manager you will be responsible for developing the Minor Figures Brand across the region. Supporting growth in both the UK and abroad.

Owning Regional Marketing Plans

Build annual and quarterly marketing plans that serve both global strategy and local market needs.
Work with local sales leads and distributors to identify focus areas and high-impact moments.
Manage regional budgets and allocate resources to where they’ll drive the most value.

Leading the team

Build and lead a small but mighty marketing team.
Set clear goals, give direction, and create a culture that’s insight-led and action-oriented.

Localising Global Campaigns

Brief in market-specific creative where needed, working with agencies or internal teams.
Ensure excellent delivery of global or regional activations across the region

Collaboration Across Functions

Partner closely with the global marketing team to deliver exciting, creative and effective activations in the region ensuring alignment with the brand throughout.
Work alongside the commercial leads to ensure marketing is delivering against business goals.

Distributor & Partner Enablement

Be the go-to brand contact for distributor teams across the region.
Provide training, tools, and ongoing support to keep brand execution sharp and consistent.

Events & Community

Lead our presence at key events—trade shows, festivals, industry gatherings.
Build brand love through partnerships, barista activations, and community-driven moments.

Performance & Insights

Track what’s working, what’s not, and what we should do next.
Use data and insights to sharpen focus, understand our audience and ensure we turn people into fans

About You

We hire humans, not machines, so let’s look at the key skills that we love to see. People that:

Live and breathe their authenticity and individuality in everything that they do.
Take pride in what they do, and inspire others to do the same.
Have a sense of fun and adventure, along with a hands on & a can-do approach.
Not be phased by constant change and challenges and willing to adapt and implement solutions.
Collaborate like crazy & have a willingness to help in all areas of the business when needed.
Approach every day like it’s day one. Committed, open minded and ready to enjoy every exhilarating second.

What’s In It For You

We realise that a job is more than just the take home salary each month. So what are you really getting?

And, as part of the Minor Figures team, you’ll have the opportunity to invest in the business, with the option to buy shares in the company at an agreed price. Having skin in the game and really contributing to our success. Because it’s you and us all that do make this all happen.

But of course, we look after you in the other ways that you’d expect:

25 days of annual leave + bank holidays. Up to 5 days annual leave rollover to the following year
1 additional day off to protest, volunteer, attend a demonstration
EquipsMe Health Insurance
Free membership for you and your family on the ‘Calm’ app
Parental Leave Policy
Pension scheme NEST
Everyone has options for shares in the company
Plenty of coffee and oat m*lk! YAY!
Vegan lunch & snacks when you are in the office
Staff discount 30% off on all orders
Cycle to work scheme
Parking permit available with HR

YOUR COMMITMENT

Your main place of work will be Minor Figures HQ, Unit 12a Uplands Business Park, Blackhorse Lane, Walthamstow, E17 5QJ. The role requires on-site presence, each week, with a minimum of two days in the office.

Hours of work will generally be 9.00am – 5:30 pm but may vary with workload or by agreement. Flexibility is required due to travel requirements.

OUR COMMITMENT TO DIVERSITY, EQUITY AND INCLUSION

At Minor Figures everyone is welcome. We are committed to cultivating and maintaining a culture that is inclusive and diverse. We celebrate differences and continually support all members of our company to be proud of who they are. In recruiting for our team, we pride ourselves on equal employment opportunities regardless of gender, sex, age, disability, race, religion, sexuality or social class. We hire the best people based on an evaluation of their abilities and effectiveness, nothing else.

What’s Next

You’re sold?

Submit a CV and any supporting documents to us.
Tell us why you want to work with us at Minor Figures.

Seniority level

Seniority level
Mid-Senior level

Employment type

Employment type
Full-time

Job function

Job function
Marketing
Industries
Restaurants

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Location:: London, England, United Kingdom
Salary:: £150,000 - £200,000
Job Type:: FullTime
Category:: Marketing & Media

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