Overview PKF is the 12th largest accountancy brand and the 12th largest audit practice in the UK. We are also an active member of PKF Global, an international network of legally independent accounting firms that gives us an on the ground presence in 150 countries around the world with access to more than 20,000 people across 440 offices globally. We provide a full range of audit, accountancy, tax and advisory services, and are experts at simplifying complexity. We are particularly well-known for working with complex clients with challenging issues in fast-moving and highly technical areas, such as the insurance industry, the global capital markets and the not for profit sector. Our aim is to understand people, the organisations they run, and what matters to them, so we can simplify complexity and help them achieve their ambitions. Click here to learn more about us. Responsibilities

Marketing strategy & planning

Develop and implement integrated marketing strategies aligned with business objectives. Lead go-to-market (GTM) planning for new services and campaigns. Ensure that all marketing campaigns are aligned to support the firm’s brand, and business development objectives.

Campaign Management

Design and execute multi-channel campaigns (digital, content, events, PR). Drive awareness, foster long term relationships, creating demand and qualified lead acquisition. Monitor campaign performance and report on ROI.

Team leadership

Manage and mentor a team of marketing professionals. Foster a high-performance culture and support professional development.

Stakeholder engagement

Work closely with Partners, Business Development, and Client Service teams. Ensure marketing strategies and plans are aligned with client needs and firm goals.

Content & digital marketing

Oversee creation of blogs, articles and thought leadership. Manage the firm’s website, content, SEO strategy and social media presence. Leverage marketing automation tools and the firm’s CRM platform.

Brand & communications

Maintain brand consistency across all channels. Lead PR initiatives and external communications in conjunction with the firm’s PR agencies.

Person Specification

Proven experience in a senior marketing role within accountancy or other professional services environment. Strong strategic thinking and leadership skills. Expertise in digital marketing, content creation, and campaign management. Strong copywriting and content creation skills. Excellent communication and stakeholder management abilities. Proficiency with marketing platforms (e.g. DotDigital, Salesforce). Extensive team leadership skills. Degree in Marketing, Business or related field (CIM qualification desirable).

Employment Details Seniority level: Mid‑Senior level Employment type: Full‑time Job function: Marketing and Sales #J-18808-Ljbffr