Senior Marketing Executive

Shifnal

£35,000 - £40,000 doe plus profit share

My client, who is the leading manufacturer in their field, is looking to recruit an experienced Senior Marketing Executive to join its Shifnal based team.

They are looking for someone who is energetic and commercially astute to take full ownership of this exciting role. The successful candidate will be responsible for managing multi-channel marketing activity, enhancing our online presence, generating leads, and supporting the business in launching new products and expanding into new markets. This is a hands-on role that requires creativity, commercial awareness, and the ability to deliver measurable results.

Senior Marketing Executive Key Duties:

* Take ownership of website organisation: identify opportunities for improvement, manage updates, and liaise with internal/external developers.

* Drive SEO performance by optimising existing pages, implementing on-page and off-page strategies, and tracking rankings.

* Create and execute inbound campaigns (blogs, email sequences, landing pages, ebooks, etc.) to increase lead generation.

* Develop engaging social media campaigns tailored to our audience.

* Analyse website traffic, form submissions, and conversion rates, and recommend activities for improvement.

* Lead content creation across blogs, ebooks, technical literature, PR articles, and case studies.

* Liaise with r...