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This range is provided by CBSbutler. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Overview

A B2B financial services provider is seeking a Marketing Executive to design and execute on and offline acquisition & retention campaigns. 12-month fixed term contract starting October.

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Responsibilities

• Work in partnership with your stakeholders to understand their requirements and challenges, and devise comprehensive marketing strategies to drive organic growth
• Develop integrated marketing campaigns for each, utilising a variety of channels, with the key objective of lead generation
• Manage a number of ongoing association, introducer and influencer partnerships, and seek out further suitable partnership opportunities
• Work closely with external digital agency to monitor and manage PPC campaigns
• Work closely with external SEO consultancy and internal Web Marketing team to continuously develop SEO strategy
• With an analytical mindset, gather data insights and report them to the management team on a regular basis in a clear, concise and consistent way
• Manage brands’ marketing budgets and demonstrate clear ROI against activity
• Identify and implement new marketing trends, techniques and opportunities

Requirements

• B2B marketing experience within the insurance sector is desired
• B2B marketing experience in financial services or wider B2B in other industries would definitely be considered
• Background / understanding of the education sector would be beneficial
• Experience implementing and managing B2B marketing strategies and campaigns
• Strong digital marketing capability, including paid social & display as well as SEO and PPC
• Experience in building and managing multi-channel marketing campaigns including, but not limited to, content creation, email marketing, print and digital advertising, social media, influencer/introducer partnerships, and events
• Proficient with analytical tools and measurement of ROI
• Line management experience would be an advantage
• Experience of owning and leading marketing projects from scratch
• UK experience is essential

Details

• 12-month fixed term contract
• City based HQ
• Seniority level: Associate
• Employment type: Contract
• Job function: Marketing
• Industries: Insurance and Education

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