About the Role

The Senior Marketing coordinator for EC Markets will lead the strategic planning and execution of marketing initiatives to support the successful pre-launch and launch of trading products and services in the UK. This role will oversee digital and content marketing, website management, social media channels, and the management of junior/coordinator-level marketing staff, ensuring brand consistency and effective market penetration.

Responsibilities

Pre-Launch and Launch Campaigns

• Develop and implement integrated marketing campaigns for new product launches tailored to EC Markets in the UK.
• Coordinate cross-functional efforts with product, IT, and operations teams to align marketing strategies with new release calendar.
• Monitor campaign performance and optimise to maximise reach, engagement, and conversions.
• Use analytics to monitor and optimise client journey around our trading platform.

Website Management

• Lead the development and maintenance of the EC Markets website ensuring content is timely, accurate, regulatory compliant, and engaging.
• Manage relationships with external web developers and internal IT teams to ensure a seamless user experience and effective analytics.

Content Creation (Video & Articles)

• Oversee the creation and distribution of high-quality video content and written articles that educate, engage, and promote the brand and products.
• Manage content calendars and ensure alignment with marketing campaigns, brand values, and compliance requirements.

Social Media Management

• Strategically manage all social media platforms for EC Markets, ensuring consistent brand voice, compliance with FCA guidelines, and active audience engagement.
• Use analytics tools to track performance, adapt strategies, and propose innovative ways to enhance social presence.

Team Leadership and Management

• Manage and mentor coordinator level marketing staff, setting clear objectives, supporting their development, and conducting performance appraisals.
• Foster a collaborative and proactive team environment focused on achieving marketing KPIs and business objectives.

Qualifications

• Marketing degree, professional marketing qualifications (e.g., CIM), or equivalent experience.
• Additional certifications in digital marketing or content strategy are advantageous.

Required Skills

• Proven experience (5+ years) in marketing leadership roles within financial services or similar regulated industries in the UK.
• Strong track record of successfully managing pre-launch and launch campaigns in complex market environments.
• Expertise in digital marketing, website content management, video production, and social media strategy.
• Excellent leadership and team management capabilities with experience guiding junior staff.
• Knowledge of FCA compliance and marketing regulations for financial products/services.
• Proficiency in marketing analytics, CRM platforms, CMS tools, and social media management software.
• Excellent communication, collaboration, and stakeholder management skills.

Preferred Skills

• Additional certifications in digital marketing or content strategy are advantageous.