Overview

Senior Marketing Campaign Strategist role at iome, Greater London, United Kingdom.

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I0G is a technology company focused on blockchain research and development. We are renowned for our scientific approach to blockchain development, emphasizing peer‑reviewed research and formal methods to ensure security, scalability, and sustainability. Our projects include decentralized finance (DeFi), governance, and identity management, aiming to advance the capabilities and adoption of blockchain technology globally. We invest in the unknown, applying curiosity and a desire for positive change to our products and services.

What the role involves

Responsibilities

• Lead the development and execution of end-to-end, full-funnel marketing campaigns that demystify Web3 and showcase the engineering behind our products, services, and Venture Studio solutions to enterprises, governments, developers, financial institutions, VCs and investors.
• Shape strategic, measurable marketing experiences; oversee campaign workflows from briefs and production through digital activations, demand generation, and events; coordinate cross-functional teams and agency partners to align with business objectives and deliver high‑quality results.
• Manage agency and vendor relationships, integrate marketing functions, and ensure quality assurance throughout campaign lifecycles.
• Serve as the main liaison between Marketing and Communications shared services and product marketing leads across business units and Venture Studio teams.
• Own go-to-market (GTM) strategy for new products and features with Product teams and Venture Studio; define objectives, target audiences, marketing and communication strategies, and measure adoption.
• Develop and maintain brand positioning; promote the company as an innovator and oversee outbound communications across website, blog, and social channels.
• Represent the voice of the customer, sharing insights with product, design, UX, technology, and investor-facing teams.
• Deepen relationships with key partners via co-marketing efforts, aligning goals and driving adoption.
• Ensure delivery of world-class campaigns with aligned creative, strategy, and GTM plans across channels; maintain budget and timelines.
• Build strong internal stakeholder relationships (Product Marketing, Ecosystem & Community, Operations, Finance, Legal) and lead conversations with internal teams and agency partners.
• Guide product marketing and Venture Studio teams to develop strategic briefs; provide direction throughout campaign development.
• Collaborate with BU product marketing and Venture Studio teams to align on objectives, program requirements, and KPIs to deliver breakthrough ideas and activations.
• Coordinate with project management and marketing shared services to ensure deliverables meet strategy, timing, and budget expectations.
• Drive process improvements and operational efficiencies; manage approvals and feedback from multiple stakeholders.
• Oversee all production aspects to uphold brand identity and ensure consistency with guidelines while introducing fresh ideas for storytelling.

Requirements

• Strategic Vision: connect output to broader business goals and marketing strategies for impactful outcomes.
• Creative Problem-Solving and Leadership: coach and mentor teams; foster growth and collaboration.
• Collaboration & Communication: strong interpersonal skills to engage stakeholders across departments.
• Storytelling Expertise: ability to craft compelling narratives across written, visual, and video content.
• Technical Proficiency: experience with Google Docs, Slack, Jira, Microsoft Office, Miro, and presentation tools.
• Attention to Detail, Adaptability & Resilience: meticulous and capable in fast-paced environments.
• Project Management: excellent time management and organizational skills with tight deadlines.
• Innovation & Trend Awareness: enthusiasm for new ideas, tools, and techniques to keep content competitive.
• Experience: 10+ years in Marketing and Communications at a technology company or Account Management at an Advertising agency with a strong tech/Web3 portfolio.
• Education: BSc/BA in marketing or MBA.
• Experience with Web3, DAOs, and blockchain-native brands.
• Proven ability to lead multi-faceted projects in a fast-paced environment; strong leadership and team-building skills; collaborative, globally distributed team experience.
• Familiarity with creative production workflows and optimization for various platforms.

Benefits

• Remote work
• Laptop reimbursement
• New starter package to buy hardware essentials
• Learning & Development opportunities
• Competitive PTO and Sick Leave plan

At IOG, we value diversity and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing and Sales

Industries

• Web3 and blockchain technologies

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