Overview

We are seeking a highly skilled Senior Marketing Analytics & Data Scientist to join on a contract basis. This role is central to building a new reporting and analytics framework, with a strong emphasis on Tableau reporting and analysis. The successful candidate will design and automate dashboards, deliver actionable insights, and ensure marketing and sales data is accurate, consistent, and decision-ready. This is a hands-on role ideal for someone who thrives on creating reporting infrastructure from the ground up, and who can translate complex datasets into meaningful commercial insights.

Responsibilities

• Design, develop, and automate Tableau dashboards across digital marketing channels (Paid Media, Social, CRM, etc.).
• Partner with senior stakeholders to define KPIs and metrics aligned to business goals.
• Analyse campaign performance, channel ROI, sales funnel health, and customer acquisition trends.
• Ensure consistency, accuracy, and reliability of marketing and sales reporting data.
• Conduct ad-hoc analysis to support marketing experiments, attribution modelling, and performance optimisation.
• Contribute to future data projects, including media mix modelling, lead/session scoring, and pipeline optimisation.

Tech Stack

• Data stored in GCP (GA4, ad platforms, internal sources).
• BigQuery for querying.
• Google Cloud Functions for data ingestion.
• Reporting in Tableau (key focus for this role).

Qualifications

• 6+ years' experience in analytics or data science within digital marketing or eCommerce.
• Advanced proficiency in Tableau (dashboards, automation, and reporting).
• Strong skills in SQL and Excel.
• Knowledge of GA4, paid media platforms, CRM systems.
• Intermediate Python (for data ingestion and ML projects).
• Strong communication skills, with the ability to present insights to both technical and non-technical stakeholders.
• High attention to detail and a proactive problem-solving mindset.