Senior International Marketing Manager – Consumer Tech Retailer – London Zachary Daniels is supporting the appointment of a Senior International Marketing Manager for an award‑winning global Consumer Tech Retailer. The role is for a strategic, commercially minded marketing leader to build and own the client’s International Commercial Marketing strategy. This role is responsible for shaping how the business drives awareness, demand, and partner impact across international markets by aligning commercial priorities, partnerships, brand moments, and retail launches into a cohesive, scalable approach. The role will own both B2B and consumer partnerships, ensuring marketing efforts are aligned to commercial goals and measurable business outcomes. The ideal candidate thrives in ambiguity, brings strong global business judgment, and can operate as a strategic connector across teams and regions. Responsibilities

Build and own the international commercial marketing strategy, with a strong point of view on priority markets across EMEA, GCC, and APAC. Align international marketing priorities with commercial goals, partner opportunities, and market‑level needs. Proactively identify gaps in international strategy or execution and develop clear recommendations to address them. Serve as a key strategic voice representing international market needs in broader commercial and marketing planning. Own co‑marketing strategy for the client’s largest and most strategic international partners, across both B2B and consumer partnerships. Define partner engagement models, co‑marketing frameworks, and success criteria tailored to international markets. Lead development of integrated co‑marketing programs in close partnership with Integrated Marketing, Brand, and Regional teams. Act as the primary marketing partner for key international partners, aligning internal stakeholders and external counterparts around shared objectives and KPIs. Partner closely with the Retail team to amplify international retail launches through strategic partners and co‑marketing programs. Identify opportunities where partnerships can extend the reach, relevance, and impact of retail moments in international markets. Ensure alignment between retail launches, partner activations, and international commercial priorities without owning retail execution directly. Work closely with the Integrated Marketing Lead, Brand, Product Marketing, Partnerships, Commercial, and Regional teams to ensure alignment and execution. Lead strategic initiatives independently, consulting leadership on larger or higher‑impact decisions when needed. Influence priorities across teams through clear recommendations, strong business rationale, and data‑informed decision making.

Qualifications

9+ years of experience in international commercial marketing, partner marketing, brand marketing, or product marketing in a high‑growth B2B, B2B2C, or consumer tech company. Proven experience building and owning international marketing strategies across multiple regions. Demonstrated success driving co‑marketing with strategic partners. Strong experience defining success metrics and KPI structures across global markets. Ability to balance global strategy with regional realities and constraints. Experience working closely with commercial, partnerships, and retail teams. Strong executive presence and stakeholder management skills. Comfortable with international travel (25‑30%) and working across global time zones to support priority markets, partners, and key launches across EMEA, GCC, and APAC.

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