Overview

Join to apply for the Senior Customer Marketing Manager role at Qbtech. This position supports the global Marketing function and reports into the Global Marketing Director. Based with the Commercial Team in the West London (Chiswick) office, you will also collaborate with teams in Houston, Texas and Stockholm, Sweden. The role requires 3 fixed in-office days per week in Chiswick.

About the role

Qbtech’s mission is to improve the lives of people with ADHD. The role is to devise and deliver a customer lifecycle plan that improves activation, adoption, retention, renewals and referrals at scale, in collaboration with Clinical, CS and Product colleagues.

This role will help ensure new customers try, adopt and continue to realise the benefits of our services for patients and practices, supporting activation, adoption, retention and advocacy across the customer lifecycle.

Responsibilities

• Co-create with customer-facing colleagues a customer lifecycle plan to enable Qbtech to hit its commercial goals (activation, adoption, retention, renewal, advocacy).
• Manage the execution of this plan, which may include events, referral schemes, content marketing, AI agents, and more.
• Set and agree success metrics and lead a small team to deliver against them.
• Plan and oversee the execution of product marketing communications aligned with commercial goals.
• Further develop and use our customer segmentation, ICPs and buyer personas to devise and execute customer communications at scale.
• Collaborate with the Customer Journey Product Manager so that in-app CX supports the customer lifecycle plan.
• Enable all Customer Success (CS) teams (UK/US/ROW) with the necessary materials (training materials, patient materials, marketing toolkits, etc.).
• Collaborate with Creative and Growth Marketing and contribute to wider marketing initiatives.
• Regularly report success metrics to the wider business through the Marketing Director.
• Manage a small team, responsible for their performance and development.
• Oversee the approval process with stakeholders for all CS enablement material.

Who you are

You'll have a track record of positively influencing customer lifecycle metrics, ideally in a B2B SaaS or fast-paced environment. After studying Marketing/Business, you should have a minimum of 3 years in customer marketing with demonstrated ability to create and execute plans, manage and motivate teams, consult, communicate and collaborate across departments, and manage stakeholders on projects. You should be a team player with a can-do attitude, and able to work with marketing automation tech, WordPress, GA and customer engagement platforms (certifications are advantageous). You should be proficient at copywriting, data interpretation, and AI prompting. Knowledge or experience of medical device regulations and standards is an advantage. Above all, you should be excited to aid adoption of new technology and to make a difference in mental health.

We are looking for someone who has

• Strong stakeholder management capabilities.
• Excellent attention to detail and organizational skills.
• Proven ability to create, organize, and implement plans to support commercial objectives.
• Proven ability to manage and motivate a team to deliver against plans (in-person or remote).
• Adept at building productive working relationships with colleagues across Product and Commercial Teams (across borders and time zones).
• High proficiency with marketing automation, WordPress, Google Analytics and customer engagement platforms (certifications are advantageous).
• Excellent communication and copywriting skills.
• Confident AI prompt engineer.
• Ability to interpret data.
• Understanding of medical device regulations and standards as they apply to marketing and communications.

What we offer

At Qbtech you will work on meaningful problems that help people understand ADHD and transform healthcare. You will join an international environment with leading experts and have opportunities to learn, grow, and expand into other technologies. Qbtech also offers education and certifications relevant to the technology used within the company.