Overview

Senior Manager, Customer Marketing & Strategic Content

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Responsibilities

• Strategy Development & Execution: Take the reins on our customer advocacy and thought leadership strategy for EMEA. Craft regional plans that blend global themes with local relevance, including customer stories, original content, and market-focused insights.
• Collaboration: Connect with global advocacy, marketing, and sales to share best practices and resources; align with the global content team to bring EMEA insights to regional content.
• People & Budgets: Lead and motivate a small regional team (two marketers), oversee budgets for customer advocacy and content programs, and allocate resources effectively to maximise impact.
• Customer Advocacy: Own and drive the regional customer advocacy program, partnering with sales and customer success to identify and strengthen relationships with standout customer advocates.
• Thought Leadership & Content Creation: Collaborate with the global content team to keep strategy sharp and content regionally relevant; lead quarterly thought leadership launches and build programs for CXO engagement with regional touchpoints (including podcasts, Perspectives, sponsored content); ensure EBC, CBC, ESP executive engagement programs are powered by top-notch thought leadership.
• Localization & Translation: Work with regional marketers to ensure effective EMEA localisation and translation for France and Germany.
• Program Impact & Continuous Improvement: Define, track, and share key metrics for advocacy and thought leadership; monitor participation and business impact and use learnings to keep initiatives fresh and relevant.

Requirements

Education & Experience

• 7+ years of experience in customer marketing, content marketing, or thought leadership.
• Deep knowledge of EMEA, especially in managing regional programs, localisation, and cross-cultural communication.
• Proven leadership with the ability to build and inspire high-performing teams.

Skills & Knowledge

• Customer-centric mindset, with ability to weave customer insights into programs.
• Storytelling across channels (written, video, audio, etc.).
• Ability to connect, influence, and rally teams and stakeholders at all levels.
• Experience running integrated marketing campaigns and advocacy/influencer programs.
• Strong project management and organisational skills; able to manage multiple projects simultaneously.
• Fluency in English; fluency in French and/or German is highly desirable.
• Familiarity with marketing CRMs and analytics tools; data-driven with a focus on optimization.

Splunk, a Cisco company, is an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, national origin, genetic information, age, disability, veteran status, or any other legally protected basis.

Job Details

• Seniority level: Not Applicable
• Employment type: Full-time
• Job function: Marketing and Sales
• Industries: Software Development, IT Services and IT Consulting, and Technology, Information and Internet