Senior Consumer Marketing Manager

New Today

Overview Your Challenge: To improve oral health of people around the world while having rewarding experience of defining & leading breakthrough innovations of the oral health care category in the global environment. Do you have a deep understanding of source of business, consumer need spaces, innovation framework, portfolio strategy & management, marketing planning and new product launches? Come join us as Senior Consumer Marketing Manager Power Toothbrushes in the global Philips Sonicare Oral Healthcare business. You will enter the fast-paced, multinational environment of Philips Personal Health in the global Headquarters in Amsterdam Zuid. You are part of a team of (sub) category dedicated marketing professionals reporting directly into the Consumer Marketing Director responsible for global Power Toothbrush portfolio. The team brings a wealth of international experience: your peers have background in various parts of the ‘value chain’ bringing experience in upstream marketing as well as downstream experience e.g. from working in sales organizations or market communication. You help coaching marketing managers and marketing interns on the job and contribute to their professional development. Your role
Drive the definition, development and introduction of new oral healthcare propositions that bring our consumers a superior performance and product experience. Translate in-depth market, consumer, dental professional and competitive analyses into winning concepts by defining – market specific - product positioning. Integrate these new concepts into a strategic product roadmap (including services, software and clinical claims roadmaps) that uniquely addresses the needs of consumers, health care professionals and providers in Philips Personal Health markets. Deliver innovation to the market via the innovation product development process, from idea to product introduction, including creating and maintaining a business case. Develop Global Go-to-Market planning for a successful launch of the innovations in the lead markets from pricing strategy, distribution strategy to Marketing Communication strategy. Managing own product portfolio and ensure commercial success (sales, margin, market share, etc.). Responsible for lifecycle management and market readiness. Ensure completion of appropriate deliverables (feature descriptions, value propositions, costing/pricing/quoting materials, etc.). Analyze and synthesize data to deliver actionable, impactful and visual recommendations to enable data-driven decision making. Interact with all associated disciplines, including R&D departments, internal and external agencies, MarComm, Market Intelligence, Finance and the Commercial Organizations of key lead markets.
You're the right fit if:
MBA qualified in a relevant subject area (for example business/strategic marketing, economics). 8+ years of upstream and downstream marketing experience in global branded FMCG or durable consumer goods including new product introductions and life cycle management in a global or regional context. You have gained your experience from a similar global position driving marketing and innovation plans across markets. Experience with NPDs new product development and new product introductions. Experience of consumer market research and market intelligence. Understanding of retail market dynamics, having dealt with product promotions, trade marketing, shopper marketing activations, product launches and/or marketing communications to drive business results and growth. Your conceptual thinking, organizational and communication skills allow you to influence and motivate others. Your strong drive and advanced ability to manage multiple stakeholders in a complex environment. Your ability to develop realistic and comprehensive Business Cases. Your experience in consumer health/ lifestyle products, and a data and consumer driven approach allows you to identify new opportunities and translate them into winning propositions. You are naturally curious with a proactive mindset, who strives for continuous improvement. You can analyze and synthesize data to drive business decisions. International mindset and the ability to talk efficiently to different people in different countries. Fluent English; other languages are a plus.
How we work together We believe that we are better together than apart. For our office-based teams, this means working in-person at least 3 days per week. About Philips We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others. Learn more about our business. Discover our rich and exciting history. Learn more about our purpose. If you’re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our culture of impact with care here.
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Location:
Farnborough, England, United Kingdom
Job Type:
FullTime

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