OverviewSenior Associate - Marketing Science at dentsu. Merkle, a dentsu company, powers the experience economy. For more than 35 years, the company has put people at the heart of its approach to digital business transformation. Merkle delivers holistic, end-to-end experiences that drive growth, engagement, and loyalty, with recognition as a “Leader” by top industry analyst firms. Merkle operates in 30+ countries and has over 16,000 employees. For more information, visit www.merkle.com.Merkle, a dentsu company, powers the experience economy. For more than 35 years, the company has put people at the heart of its approach to digital business transformation. As the only integrated experience consultancy in the world with a heritage in data science and business performance, Merkle delivers holistic, end-to-end experiences that drive growth, engagement, and loyalty. Merkle’s expertise has earned recognition as a “Leader” by top industry analyst firms, in categories such as digital transformation and commerce, experience design, engineering and technology integration, digital marketing, data science, CRM and loyalty, and customer data management. With more than 16,000 employees, Merkle operates in 30+ countries throughout the Americas, EMEA, and APAC. For more information, visit www.merkle.com. Key Responsibilities

Supporting the delivery of the full range of our products and services that help our clients to improve their marketing effectiveness through the usage of MMM, Attribution, incrementality testing and bespoke media analytics. Being a key part of the delivery teams, taking ownership of your area of responsibility under the guidance of the client/project lead, ensuring high quality deliveries and effective internal communication with all stakeholders. Where relevant, contributing to the development work required to achieve our product roadmap as identified by our technical directors. Supporting the creation of reports, dashboards & PPTs to ensure we can present compelling stories to our clients.

Qualifications + Skills

Basic understanding of the requirements, limitations & value of marketing effectiveness services such as MMM, Attribution and Incrementality testing. Good understanding of how media data can be used to analyse ad-hoc questions on media performance. Ability to learn & upskill independently on top of internal trainings with guidance from line-manager. Good understanding of statistical knowledge, data processing in cloud environments and media technologies (Google/META) and Excel. Core understanding of at least one dashboarding technology (Power BI preferred). Basic understanding of how marketing can contribute to business success and good understanding of marketing theory. Technical requirements: Core proficiency in Excel/PPT. Experience with R or Python & SQL (or similar technology).

Inclusion and Diversity Our diverse and inclusive culture enables our employees to bring their best selves to work. We encourage applications from people with disabilities, and of all ages, nationalities, backgrounds and cultures. We are happy to discuss flexible and agile approaches to working for all roles. If you have any reasonable adjustment needs arising from a disability or medical condition to participate in the recruitment process, please discuss this with our recruitment teams. About Dentsu Dentsu is an integrated growth and transformation partner to the world’s leading organizations. Founded in 1901 in Tokyo, Japan, and now present in over 145 countries and regions, it develops impactful and integrated growth solutions for clients. Dentsu delivers end-to-end experience transformation by integrating its services across Media, CXM and Creative, with a business transformation mindset. Location: London Brand: Dentsu Data Labs Time Type: Full time Contract Type: Permanent #J-18808-Ljbffr