Sales & Marketing Director
New Yesterday
Overview
As a Sales & Marketing Director you will be an integral part of the team. We are seeking a commercially minded and experienced hospitality Sales and Marketing Director to join our senior leadership team. This is a pivotal role designed to drive revenue generation and guest experience to new heights, working closely with our Managing Director and Founder. You will be instrumental in driving the sales, brand and marketing vision, ensuring a harmonious balance between delivering guest value and optimising the financial performance of the business. This role requires a proven leader who can direct the sales and marketing functions and inspire and unite a talented team. The five venues each possess unique identities; the challenge and opportunity will be to balance a high level of personalisation in site-specific strategies with a group sales and marketing mindset. You will be well-supported by the Managing Director and dedicated internal team of seven, alongside external agencies and consultancies, with resources provided to achieve ambitious goals. You will work alongside fantastic operators, the best in the business and a dedicated head office team in Brighton.
Responsibilities
- Strategic Leadership & Vision: Develop and articulate a compelling sales and marketing vision and strategy that aligns with Black Rock Group's objectives, growth plans, and the Founder's passion for guest experience. Translate commercial goals into actionable sales and marketing plans with clear ROI and accountability. Champion a unified approach between the sales and marketing teams. Balance group-wide initiatives with the individual brand identities and needs of each of the five venues. Act as the brand guardian for the group as it grows and matures.
- Sales Management & Growth: Lead, mentor, and motivate the sales team, setting ambitious targets for private dining, group events, restaurant, and bar sales. Drive growth in Private Dining and Group Event sales. Optimise restaurant and bar sales through hospitality tech stacks, data analysis, and targeted promotions. Develop and maintain robust sales processes, reporting mechanisms, and performance metrics.
- Marketing Leadership & Brand Development: Direct and manage the multi-disciplinary marketing team (Brand Marketing Manager and Digital Marketing Manager) to create and execute long-term plans. Work with a World-Class brand agency to oversee brand development across venues and the Black Rock Group, ensuring consistent messaging and best-in-class communications. Leverage brand communications to enhance guest perception, drive loyalty, and attract new customers. Ensure marketing calendars align with trade planning and operational readiness to maximise impact. Demonstrate ROI through data and analytics to inform decisions and optimize spend.
- Team & Stakeholder Management: Inspire the sales and marketing teams to high performance and collaboration. Engage internal stakeholders across Operations Senior Leadership, Operations GMs, Exec Chefs and Venue Chefs, Procurement, Drinks Development, and Finance for cross-functional alignment. Manage relationships with external agencies and consultants to deliver against objectives. Lead from the front with hands-on involvement as needed.
- Other: Demonstrate experience managing and motivating a sales team with a track record of achieving revenue targets. Fluency in Private Dining and Group Event sales strategies, including lead generation, conversion, and client management. Proven expertise in increasing restaurant and bar sales via hospitality technology stacks. Experience in managing supplier initiatives and A&P funding. Extensive experience in managing multi-functional marketing teams and large budgets.
Qualifications
- Minimum 10 years of progressive experience in sales and marketing leadership roles within the premium hospitality sector.
- Fluency in Private Dining and Group Event sales strategies, including lead generation, conversion, and client management.
- Proven expertise in increasing restaurant and bar sales through hospitality technology stacks (e.g., reservation systems, CRM, yield management tools).
- Proven experience in managing suppliers initiatives and A&P funding.
- Extensive experience in managing multi-functional marketing teams and large budgets, covering brand, digital, content, PR, and events.
- Strong understanding of brand building and leveraging brand communications to create impactful campaigns and enhance guest perception.
- Commercially astute, with a deep understanding of P&L, revenue optimisation, and ROI demonstration for sales and marketing activities.
- Exceptional leadership qualities with the ability to rally a team and diverse stakeholders behind a clear, commercially minded vision.
- Extensive experience in managing external agencies and consultants, ensuring effective collaboration and delivery.
Benefits
- A truly competitive pay package
- Team incentives, rewards, and memorable trips
- 50% discount for you, family, and friends at all Black Rock Group restaurants
- An extra day’s holiday every year for your first five years
- Refer a Friend Scheme
- Cycle to Work Scheme
- Flexible working hours
- Genuine career development within one of the UK\'s most respected restaurant groups
- Location:
- Kemp Town Estate
- Category:
- Marketing & Media
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