Due to continued business growth, we are looking to recruit an enthusiastic and highly motivated Product Marketing Manager to join the Marketing team.

Job Overview

As a Product Marketing Manager at Sepura, you will define and amplify the positioning of our TETRA and broadband products and solutions, translating technical capabilities into compelling market stories. You will work closely with Product Strategy, Sales, and the wider Marketing team to drive awareness, enable sales, and grow demand — ensuring messaging resonates with mission-critical and business-critical users, and ensuring product marketing communications are aligned to business strategy.

Come and join Sepura Ltd at an exciting time of growth and progress your career within this innovative technology company, based in Waterbeach, Cambridge.

Role Responsibilities

• Craft compelling, differentiated messaging and value propositions for Sepura’s portfolio of mission-critical communication solutions.
• Tailor messaging to resonate with diverse customer segments across public safety and business-critical sectors.
• Develop and maintain messaging frameworks, product narratives, and elevator pitches that align with customer pain points, industry trends, and competitive dynamics.
• Plan and execute product launches and feature rollouts, collaborating with product strategy, sales, and marketing.
• Collaborate with Marketing to synchronize campaign timing, messaging, and content across digital, social, and field channels.
• Ensure product messaging is consistently reflected across all touchpoints, including content, digital, and demand generation.
• Equip the global sales team with high-impact tools and collateral, including sales presentations, product one-pagers, competitive battlecards, objection handling guides, and customer solutions brochures.
• Contribute to sales training sessions and onboarding programs to ensure deep understanding of product capabilities, positioning, and differentiation.
• Gather market size data and research key target markets to support strategic sales initiatives into new geographies and market sectors.
• Collaborate with Product Strategy, Sales, and Customer Support teams to gather voice-of-customer insights, win/loss analysis, and competitive intelligence.
• Translate insights into actionable buyer personas, segmentation strategies, and refined messaging.
• Monitor market trends, regulatory changes, and emerging technologies to inform product positioning and roadmap alignment.
• Define and track key performance indicators (KPIs) such as pipeline influence, product adoption rates, win/loss ratios, and content engagement metrics.
• Analyze campaign and GTM performance to identify areas for improvement and optimization.
• Present insights and recommendations to stakeholders to drive continuous improvement.

Requirements

• Solid B2B and B2G Product Marketing experience (technology sector experience is desirable) with a track record of understanding target markets, target buyers, and developing and implementing successful go-to-market strategies to launch and scale new solutions.
• Proven ability to work collaboratively and cross-functionally, with experience of working closely with a sales organization.
• Proven ability to take technical product and uncover, position, and articulate compelling value propositions.
• Ability to quickly grasp technical features and customer needs.
• Excellent communication skills, capable of clearly translating complex concepts into compelling narratives for diverse audiences.
• Experienced in creating content for assets such as whitepapers, one-pagers, training materials, and webinar presentations.
• Business or Marketing Degree/HNC/HND.

Nice to Have

• Telecommunications, Electronics, or Engineering Degree/HNC/HND.
• Background in a technical marketing role.
• Mobile Computing Device experience in B2B markets.
• Industry experience in Mission Critical telecommunications, preferably in Land Mobile Radio.
• Operational user experience / HMI background.