Role: Product Marketing Manager

Client: B2B SaaS (AI)

Location: London Hybrid (2 days p/w in office)

Pay: £400-420/d (Outside of IR35)

Start date: ASAP

Applicants must be UK residents and have valid right to work to be considered

We’re working with a complex AI b2b SaaS client who are looking to hire a Product Marketing Manager. This role bridges Product and Marketing, ensuring effective go-to-market (GTM) execution.

The role:

• Lead GTM Strategy: Develop and implement go-to-market plans for new products and features, aligned with business goals.
• Cross-Functional Collaboration: Work closely with Product Managers to integrate customer insights and product strategy into GTM plans.
• Market Positioning: Conduct research to shape product positioning, value propositions, and messaging for target segments.
• Product Launches: Coordinate and oversee product launches, ensuring smooth cross-team execution.
• Sales Enablement: Produce sales materials (pitch decks, product sheets, FAQs, competitive analysis) to support the sales team.
• Performance Analysis: Track and analyse campaign and launch results to optimise future strategies.
• Technical Storytelling: Translate complex features into clear, compelling messages for commercial and non-technical audiences.

Key Responsibilities

• Build deep customer, market, and competitor understanding to inform strategy.
• Manage the product marketing calendar in line with overall marketing plans.
• Create and deliver client communications and campaigns across platforms (in-app, email, social).
• Collaborate with data analysts and stakeholders to generate insights that drive adoption.
• Stay updated on AI and tech trends to keep messaging relevant.

Your Experience & Skills

• 3–5 years in product marketing, preferably SaaS; experience with political monitoring, intelligence, or AI-first products is a plus.
• Strong grasp of GTM, customer acquisition, and growth marketing.
• Ability to communicate technical concepts to non-technical audiences.
• Proven project management across multiple initiatives and stakeholders.
• Cross-functional experience with Product, Marketing, and Sales teams.
• Data-driven with strong analytical skills.
• Proficient in CRM and email marketing platforms.
• Excellent verbal and written communication skills; adept at crafting persuasive narratives.