Overview

BlueOptima is seeking an experienced Marketing professional to join our team and run a transformative user acquisition and retention process. Working closely across the Revenue and Product teams, you will focus on bringing market insights to educate and refine our product and sales strategy, deliver clear, compelling messaging that differentiates us from the competition, and create value perception for customers. You will execute multi-channel campaigns to educate customers on new products while increasing usage for core product streams. Your success will be tied to user engagement and fostering a customer-centric environment where usage and retention are paramount.

Location: London

Department: Marketing

Job Description

We are seeking an experienced Marketing professional to join our team and run a transformative user acquisition and retention process. Working closely across the Revenue and Product teams, you will be focused on bringing insights from the market to help educate and refine our product and sales strategy, delivering clear, compelling messaging that will differentiate us from our competition and create value perception for our customers, and deliver multi-channel campaigns to educate customers on new products whilst increasing usage for our core product streams. Your success will be deeply tied to user engagement, fostering a customer-centric environment where usage and retention are paramount. Join us in redefining how our product interacts with its users and plays a part in their success to transform to high performing software development organisations.

Responsibilities

• User Content Messaging: Craft compelling product positioning and messaging that resonates with our customers, differentiates our products from competitors, and effectively communicates value propositions.
• Go-to-Market Strategy: Collaborate with cross-functional teams to develop and execute go-to-market strategies for new product launches and feature releases. Create marketing plans, campaigns, and revenue enablement materials to support launches with effective positioning and messaging tailored to respective audiences.
• Marketing Collateral: Coordinate with the wider marketing team to develop revenue enablement tools and resources (brochures, datasheets, presentations, website content, sales guides, battlecards, FAQs) to empower the sales team.
• Customer Success: Collaborate with customer success, product and revops teams to gather feedback, success stories, and testimonials. Leverage insights to refine product messaging and identify upsell/cross-sell opportunities.
• Metrics and Reporting: Define KPIs and track marketing campaign effectiveness, product adoption, and customer usage and retention. Provide regular reports and insights to management.
• Contribute learnings to help build and evolve the wider brand strategy and initiatives.

Qualifications

• 4+ years of experience in a Marketing role within the SaaS enterprise software space.
• Experience building relationships across organisations and creating a collaborative environment with multiple stakeholders.
• Excellent copywriting with ability to translate complex ideas into simple and engaging messages.
• Demonstrable track record of executing end-to-end marketing campaigns, ideally with a user growth focus.
• Ability to develop impactful marketing collateral and content tailored to customers, including product materials, case studies, blog posts, whitepapers, webinars, etc.
• Familiarity with sales enablement and working closely with sales teams/customer success to drive product adoption.
• Results-oriented mindset with a focus on driving revenue growth and achieving business objectives.
• Strong analytical skills and data-driven decision making.
• Data-driven, with a passion for software products and technology.

Desirable

• Experience with growth experiments.
• Managing GTM strategies across different products in different lifecycle stages.
• Experience or interest in programming.

Additional Information

Your career progression: At BlueOptima, we focus on building your skills and competencies to enable progression. Using a clearly defined career framework with objective goals and metrics, you will have control over your future success. Next steps for this role could include Senior Product Marketer, Customer Marketing, Growth Marketing and Content Marketing.

Why join our team?

Culture and Growth:

• Global team with a creative, innovative and welcoming mindset.
• Rapid career growth and opportunity to be an outstanding and visible contributor to the company’s success.
• Freedom to create your own success story in a high performance environment.
• Training programs and Personal Development Plans for each employee

Benefits:

• 32 days of holidays (including bank holidays)
• Annual Leave Purchase - up to 5 days
• Work from Home Equipment allowance
• Flexible Work from Home - 2 days remote a week
• Flexible Work from Long Distance - 4 weeks a year
• 12 Weeks Paid Maternity and Paternity Leave
• Pet friendly office
• Sponsored Learning Opportunities
• Cycle2work scheme
• Team Socials

Salary: £51,000 - 60,000 per annum, dependent upon experience.

Stay connected with us on LinkedIn or keep an eye on our career page for future opportunities!