Overview

BlueOptima is on a mission to maximise the economic and social value that software engineering organisations are capable of delivering. Our vision is to become the global reference for the optimisation of the performance of Software Engineers. We are a global organisation with headquarters in London and additional offices in India, Mexico and the US, comprised of 120 individuals from more than 20 countries.

Location: London. Department: Marketing. We are seeking an experienced Marketing professional to join our team and run a transformative user acquisition and retention process. Working closely across the Revenue and Product teams, you will bring market insights to help educate and refine our product and sales strategy, deliver compelling messaging that differentiates us from the competition, educate customers on new products, and increase usage for our core product streams. Your success will be tied to user engagement and a customer-centric approach where usage and retention are paramount.

Roles and Responsibilities

• User Content Messaging: Craft compelling product positioning and messaging that resonates with customers, differentiates products, and communicates value propositions.
• Go-to-Market Strategy: Collaborate with cross-functional teams to develop and execute go-to-market strategies for new product launches and feature releases. Create marketing plans, campaigns, and revenue enablement materials to support launches with effective positioning and audience-specific messaging.
• Marketing Collateral: Develop revenue enablement tools and resources (brochures, datasheets, presentations, website content, sales guides, battlecards, FAQs) to empower the sales team.
• Customer Success: Gather customer feedback, success stories, and testimonials; leverage insights to refine messaging and identify upsell/cross-sell opportunities.
• Metrics and Reporting: Define KPIs and track campaign effectiveness, product adoption, and customer usage/retention; provide regular reports to management.
• Brand and Ideation: Contribute to evolving our wider brand strategy and initiatives.

Qualifications

• 4+ years of experience in a Marketing role within the SaaS enterprise software space.
• Experience building relationships across organisations and collaborating with multiple stakeholders.
• Excellent copywriting with the ability to translate complex ideas into simple, engaging messages.
• Track record of executing end-to-end marketing campaigns with a user growth focus.
• Ability to develop impactful marketing collateral and content tailored to customers, including product materials, case studies, blog posts, whitepapers, webinars, etc.
• Familiarity with sales enablement and working closely with sales and customer success to drive product adoption.
• Results-oriented with a focus on driving revenue growth and achieving business objectives.
• Strong analytical skills; data-driven decision making.
• Passion for software products and technology.

Desirable

• Experience with growth experiments.
• Managing go-to-market strategies across different products and lifecycle stages.
• Experience or interest in programming.

Additional Information

Your career progression: We focus on building your skills and competencies to enable progression, using a clearly defined career framework with objective goals and metrics. Next steps could include Senior Product Marketer, Customer Marketing, Growth Marketing and Content Marketing.

Why join our team?

• Global team with a creative, innovative and welcoming mindset.
• Rapid career growth and opportunity to contribute to the company’s success.
• Freedom to create your own success in a high-performance environment.
• Training programs and Personal Development Plans for each employee.

Benefits

• 32 days of holidays (including bank holidays)
• Annual Leave Purchase - up to 5 days
• Work from Home Equipment allowance
• Flexible Work from Home - 2 days remote a week
• Flexible Work from Long Distance - 4 weeks a year
• 12 Weeks Paid Maternity and Paternity Leave
• Pet friendly office
• Sponsored Learning Opportunities
• Cycle2work scheme
• Team Socials

Salary

£51,000 - 60,000 per annum, dependent upon experience.

Location

London, England, United Kingdom