Product Marketing Manager - App Team

Central London - Hybrid

£70,000-£75,000 Basic + 10% bonus

⏳Full-time

⏱️ASAP start

An amazing opportunity for an experienced, consumer obsessed Product Marketing Manger with strong app experience to join this well-known media giant based in central London who are one of the biggest producers of content globally with a user/follower base of over 150M.

The Mission

Help shape how their app is discovered, understood, and adopted.

You’ll own off-platform acquisition, feature marketing, and go-to-market strategy making sure every feature launch and campaign resonates with users and drives measurable growth.

✨ What You’ll Do:

Off-Platform Acquisition

• Lead paid campaigns across Meta, Google App Campaigns, Apple Search Ads, TikTok, and programmatic.
• Manage budgets & targets (CAC, ROAS, D7/D30 payback, LTV).
• Run creative testing across formats & channels.
• Optimise App Store & Play Store listings (ASO + conversion experiments).
• Own campaign measurement with MMPs (AppsFlyer).

Feature Marketing & Go-To-Market

• Develop positioning & messaging for new and existing features.
• Build go-to-market plans across paid, owned, & earned channels.
• Write compelling copy for app updates, release notes, store pages & campaigns.
• Partner with Product, Design, Editorial & PR for aligned launches.
• Track adoption & awareness, refining strategies to boost usage.

Awareness, Education & Engagement

• Translate technical features into user benefits with storytelling, tutorials & campaigns.
• Drive in-app discovery via push, banners & newsletters.
• Collaborate on onboarding flows (narrative & messaging).
• Build case studies & proof points to deepen engagement.

Insight & Measurement

• Maintain a clear marketing scorecard (installs, CAC, ROAS, feature awareness, adoption, retention).
• Analyse data in Mixpanel/Amplitude & deliver actionable insights.
• Feed learnings back into acquisition & feature strategies.

Partnerships & Campaigns

• Develop creator partnerships, cross-promotions & seasonal campaigns.
• Amplify brand moments on & off platform.

This is a career-defining opportunity for someone passionate about growth, storytelling, and data-driven marketing.

Ready to make an impact? Apply today!