Overview

Hi there! Thanks for stopping by. The Product Marketing team at Lightspeed is seeking a creative, results‑oriented Product Marketing Manager, Hospitality to accelerate growth of the Lightspeed Restaurant product in EMEA (Germany focused). Reporting to the Senior Manager, Hospitality PMM and working closely with other Hospitality PMMs based in EMEA and APAC, you will develop, coordinate, and execute product launches and go‑to‑market programs for the Hospitality product portfolio; establish impactful positioning and messaging; conduct market analysis; gather customer feedback; and act as the voice of the customer within the organization to address customer needs at each marketing touchpoint.

At Lightspeed, as Product Marketing Manager, you will build relationships throughout the organization. You will interact with product, marketing, sales, customer service, partnerships and others to help shape the product roadmap and accelerate the launch and lifecycle management of your product portfolio.

What you’ll be responsible for

• Own product positioning and messaging for your portfolio, ensuring clarity, differentiation, and alignment across all customer touchpoints.
• Deeply understand the Hospitality industry, including market dynamics, customer needs, and the technology landscape that empowers restaurateurs to succeed.
• Lead competitive and market analysis, including win/loss research and industry trend monitoring, using insights to shape product strategy, messaging, and go‑to‑market execution.
• Conduct ongoing customer research, including interviews and surveys, to build and maintain a deep understanding of customer personas, needs, and behaviors.
• Drive go‑to‑market strategy and execution for new and existing products in your portfolio, collaborating cross‑functionally and owning the performance of GTM initiatives.
• Develop roadmaps of marketing initiatives that span the customer lifecycle, from initial launch through product adoption, onboarding and retention.
• Track KPIs that will help drive the overall success of your product portfolio.
• Be the go‑to person for messaging around your product portfolio and value proposition.
• Develop collaborative relationships with cross‑functional teams, including Marketing, Product Managers, GTM leadership, and production teams of creatives and automation specialists.
• Act as the key liaison for go‑to‑market teams in your region. Leverage insights from internal stakeholders and customers to optimize funnel and enhance enablement material.
• Collaborate with Creative, Content, and Product teams to develop compelling, customer‑centric content and campaigns that drive impact.

Qualifications

• 3–5 years experience in product marketing, growth or lifecycle marketing, or similar go‑to‑market experience.
• Background in SaaS marketing, or exposure to small business audiences.
• Experience in positioning, messaging, and driving product growth.
• Proven ability to collaborate across teams.
• Experience in generating market insights and competitor intelligence.
• Excellent project management and communication skills with cross‑functional and cross‑regional stakeholders to meet objectives and deadlines.
• Genuine interest in and curiosity about helping small businesses succeed.
• Bilingual proficiency in English and German.

Desirable but not required

• Experience in the hospitality industry in any capacity is a strong asset.
• Enthusiasm for innovative technologies (e.g., AI) and their application to product experiences.
• MBA or Product Marketing Alliance certification.

What’s in it for you?

Come live the Lightspeed experience...

• Ability to work in a truly flexible environment.
• Genuine career opportunities in a company that’s creating new jobs every day.
• Work in a team big enough for growth but lean enough to make a real impact.

… and enjoy a range of benefits that’ll keep you happy, healthy, and (not) hungry:

• Lightspeed RSU program (we are all owners)
• Unlimited paid time off policy
• Flexible working policy
• Immediate access to health insurance
• Health and wellness benefits
• Paid leave assistance for new parents
• LinkedIn Learning license
• 1 paid volunteer day annually

eo and privacy notes: Lightspeed does not accept unsolicited agency resumes. Lightspeed is an equal opportunity employer and strives to provide an inclusive, barrier‑free workplace. Accommodations are available on request for candidates taking part in the selection process. Lightspeed handles your information in accordance with our Applicant Privacy Statement. Where to from here? We invite you to explore our world and check the career page for more information.